Blackberry is being sold for $4.7 billion; a huge disappointment for the company that used to be worth over $80 billion. Everyone has the same question: what happened? The answer isn’t simple. There were many things that contributed to Blackberry’s decline. One was the failure of the Blackberry Storm, the supposed to be answer to Apple’s iPhone. The Storm, “ran on a single processor and was slow and buggy”, compared to the iPhone whose, “device used two processors” (Silcoff, Mcnish & Ladurantaye, 2013). The Storm was such a letdown that Verizon actually used the budget they had set-aside for the Storm to market Androids instead. Another reason was Blackberry’s out of date app system. It was harder for developers to write code for apps (which consumers loved) on Blackberry’s, so developers made them for iPhones and Androids instead. Even today Blackberry’s still don’t have Instagram! Finally, when Blackberry launched their two newest products, they had an outside company engineer them. The few people who still used Blackberry’s deemed, “the new system too different from the classic Blackberry experience” (Silcoff, Mcnish & Ladurantaye, 2013). The Z10, Blackberry’s last chance of survival, also didn’t have a physical keyboard which was the one thing Blackberry had going for them. All of a sudden, Blackberry’s decline isn’t a huge surprise…
Article: Silcoff, S., Mcnish, J., & Ladurantaye, S. (2013, September 27). Inside the fall of blackberry: How the smartphone inventor failed to adapt add to .. Retrieved from http://www.theglobeandmail.com/report-on-business/the-inside-story-of-why-blackberry-is-failing/article14563602/?page=8
Photo: (2010, June 17). APPLE THROWING THE BLACKBERRY INTO GARBAGE !! [Print Photo]. Retrieved from http://www.desura.com/members/f-tomcat-14/images/apple-throwing-the-blackberry-into-garbage
