In the past year, Enbridge has become a common topic of debate among many BC citizens concerned about the company’s ethical practices. Prior to Enbridge’s new project “Northern Gateway BC”many people would not have paid much attention to pipeline companies. However BC has been flooded with conflicting views on the issue through the marketing strategies of various groups that include protestors, the BC government and Enbridge itself. All facets of the media has grasped onto this controversial subject and these groups have focused their marketing capabilities on using this to putting the issue of the proposed Northern Gateway project and Enbridge’s connected corporate social responsibility in a light that will persuade citizens in favour of their opinions.

The following video was created by an editorial cartoonist, Dan Murphy and is a visual parody of Enbridge’s advertisement for their project. The video takes Enbridge’s marketing efforts to and completely discredits them by continuously interrupting the ad with animated oil spills.

Murphy’s viral video may bring up its own set of issues in business ethics by attacking Enbridge’s ad, however there is no doubt that it was effective in selling to viewers the project’s environmental effects and Enbridge’s negligence for corporate social responsibility.

The original video was removed, but copies will live forever in the depths of the internet. And in a world where no publicity is bad publicity, the controversy over this video added to it’s effect. The link below leads to another video, where 6S Marketing further addresses the consequences of this video and its attempt at removal from the internet.

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