At the beginning of this course, I was clueless about marketing and when we were expected to choose a company with a group of strangers that ultimately, our mark would depend on, I felt completely overwhelmed. Moving forward however, Assignment one made everything make a bit more sense, and I felt that we could have researched our company forever, as the more we discovered, the more there was to learn. But, our group worked well as a team and we managed to come up with a successful summary that provided as a strong base for the rest of the project.
The second assignment was more difficult as committing to the perfect segment market seemed impossible. This assignment was shorter and although hard to support in some circumstances, we were able to position our company successfully for the market chosen that would become the most important background for the final assignment
The video assignment by far proved to be the biggest challenge for our group and myself this term. Even with the Digital Media Lab people coming in, most of us were very clueless about what style of videos we even liked. We began the project as we knew, going through notes and by researching and coming up with ideas for improvement, we were able to create a written script that outlined the assignment. The most difficult area of the project was taking this script and deciding how to create a video out of it and our group struggled to see eye to eye. Finally, we were able to come up with a collection of videos, drawings and pictures that were cut and used to follow the voice track of the script. Overall, we ended up very happy with the creative and academic content in the final project.
