Apologies for the long delay between blog posts- between family emergencies (grandpa passed away) and being stuck in the heat of midterms, I had no time to write anything for the last two weeks. Thankfully, things are better now and I can finally continue blogging once again. To kick things off, I would like to express my opinion on an article found in the Daily Finance which stated that Netflix didn’t meet its own growth expectations due to a price hike in its services. While it most likely won’t affect the company in the long-run, I find it worrisome that Netflix didn’t know in advance about the effects the price hike would have on its sales. Having learned about market research in class, I believe that it should have been essential for Netflix to gather some primary data and survey people from different socioeconomic backgrounds regarding their opinions to the price hike. One mistake I’m guessing Netflix most likely made in their research was asking the wrong questions to the consumers; instead of asking the consumers directly how they would feel about a small price increase, they probably asked “garbage questions”, such as how the consumer currently feels about Netflix. This mistake also stretches to the marketing itself, which should have given a justification for the price increase (ie. Netflix is now producing quality movies and tv shows) instead of expecting consumers to not care that it would be more expensive. In the future, more effort should be put by Netflix into its market research if they don’t want to see a drop in consumers.