McDonald’s vs. Burger King: Who would win?
After a 40 year-long relationship between Heinz ketchup and McDonald’s restaurants, its unfortunate to hear that the partnership has come to an end. Since Heinz’s new executive team consists of the former CEO of Burger King, McDonald’s has decided to call it quits on this partnership. According to the business Wonkblog from the Washington Post, McDonald’s only accounts for a small portion of Heinz’s business, and moreover, Heinz’s business is not primarily focused in the ketchup industry. So was this decision beneficial to Heinz or more detrimental?
What’s interesting to me is to see that minor factors such as a corporate leader’s work history would have such great impact on the partnerships and dealings of a company. Although it is logical for McDonald’s to not want to partner with a member of the competition, it’s surprising that the golden arches would withdraw from a long-term agreement so instantaneously. Moreover, stories of employees being headhunted by prominent companies have typically been a positive transition and experience, however, given this story, it makes one wonder about how each career decision made can have a strong impact on the future of a company.