Category Archives: Uncategorized

With a new year just around the corner, have you started to think about what New Years’ resolutions you’re going to try to set out and accomplish this year? A popular new years’ resolution for many is to try and … Continue reading →

After a 40 year-long relationship between Heinz ketchup and McDonald’s restaurants, its unfortunate to hear that the partnership has come to an end. Since Heinz’s new executive team consists of the former CEO of Burger King, McDonald’s has decided to … Continue reading →

Snapchat’s instant capture and erase photo messaging system’s has seen it’s popularity soar in the last year, with an estimated 300 million images being sent and received daily. Just like fellow blogger Cynthia describes, Snapchat has become a huge part of my … Continue reading →

Despite all the controversy that has been surrounding Lululemon from the degrading comments made by the company’s founder to the complaints on the diminishing quality of their products, the Vancouver-born yoga initiative still excels in making their brand a cultural … Continue reading →

The landscape for the beverage corporations has been drastically changed in the last couple of years. While coffee drinkers still make up a large part of the consumer market for caffeinated drinks, the market for tea as well as energy … Continue reading →

With so many options of stores to purchase your daily essentials at, how do you decide where to shop? One of the most distinguishing value propositions for grocery stores is that they will typically be well stocked on everything an … Continue reading →

Rogers Wireless, one of the largest wireless companies in the nation, has announced that it does not plan to carry the newest Blackberry device created by Research in Motion. This decision came was a shock to many Canadians, as Rogers … Continue reading →

Maxwell House Coffee has been a household brand for instant and brewed coffee for many years. Most recently, the marketing team at Maxwell House devised a new advertising campaign for their flavored coffee creamers, with the campaign centered around the … Continue reading →

Sparking immense controversy in the Canadian telecommunications market, the CRTC passed a new policy which required cell phone providers to follow a strict set of rules when providing service for customers. All cellphone service providers must now ensure that wireless … Continue reading →

Controversy erupted over social media sites earlier this year regarding the depiction of an interracial family in a nationwide Cheerios commercial. Originally aired on television, the 30 second advertisement attracted positive reviews from many viewers. However, once the ad was … Continue reading →