Despite all the controversy that has been surrounding Lululemon from the degrading comments made by the company’s founder to the complaints on the diminishing quality of their products, the Vancouver-born yoga initiative still excels in making their brand a cultural identity in Western Canada.
Having only been created within the last decade, Lululemon has managed to turn a simple product and concept into how many Canadians define “Vancouver”. Widespread success can be credited to Lululemon’s attempts to incorporate the local community into every aspect of their business model. Particularly, Lululemon has opened up the “Lululemon Lab” where extreme Lululemon fans can shop for limited edition designs and styles alongside designers and seamstresses who devise products as the customers shop.
Interior shot of the Lululemon Lab in Vancouver
In addition to being a popular destination for keen shoppers, the Lululemon Lab location also opens up the space for monthly events such as gin tasting and lifestyle presentations, achieving further promotion and engagement of its brand with the community. One of the biggest reasons for me to personally shop at Lululemon is because of the immediate welcoming atmosphere at their stores. The shopping experience exceeds expectations starting from the entry ways filled with pictures and employee goals, to the personalized and helpful suggestions in the fitting rooms. Lululemon effectively reflects what it means for a company to positively impact a small community on a large scale.