The revealing of Apple’s new operating software iOS 6 was announced along with their prestigious iPhone 5. The new maps feature was something that many users had been anticipating due to its unique features and had been labelled “the most powerful mapping service” (Apple 2012). Unfortunately, shortly after release of iOS 6, many users had discovered that the maps had not functioned as well as Google Maps, the predecessor on iOS 5. There were many incomplete portions and inaccurate locating information which filled the public with anger. Apples present CEO Tim Cook had to make an apology to the situation and this is surprising because Apple does not usually need to make many apologies. Along with the apology, Apple had changed it’s claim of an all powerful map app back to “a beautiful vector-based interface” (Apple 2012). With Samsung’s competitive smartphone market, the question is: Did Apple purposely exaggerate it’s premature mapping capabilities to raise sales for the new iPhone 5? It would be an unethical business practice by Apple to do so. Personally, I believe with the company’s reputation on the market, it would be an unwise thing to do. Through research, it has been stated by Cook that the maps was released simply because and end agreement with Google was not possible and therefore Apple decided to take on mapping itself. As this is what Tim Cook has stated, this is the truth that Apple wants to let its users know. Hopefully, Apple will release a permanent solution to this temporary problem.
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