Planning a vacation? Can’t wait for summer?
by sarahmanifold ~ March 25th, 2011. Filed under: Uncategorized.
Now are you thinking about summer and swimwear? Excellent!
For a retailer, making an online presence is a great way to attract new customers as well as maintain your loyal customers. Now I may be bias because I work there, but I believe that Swimco has made an excellent presence online – they have a fantastic website, facebook page, twitter account and not one but two blogs!
On Facebook, in addition to keeping customers informed with what’s going on at Swimco, they have been recently posting albums of some of the recent bathing suits that have arrived in stores – giving customers a chance to look at styles and trends before shopping. Customers are also using the facebook page to its full advantage by posting any questions they have regarding their already purchased swimwear, as well as commenting on incoming styles.
The blogs are also great. One blog, Feel Good Half Naked, is written by Lori Bacon, the President and Owner of Swimco. This blog gives readers a chance to see upcoming styles and trends as well as a look into her life as the Owner of Western Canada’s premiere Swimwear Retailer. Lori’s son Brett writes the other blog, Swimco’s Man Down Unda. This blog focuses more on the male customer with stories from his adventures in Australia (where he is currently living), as well as it includes posts about the surfing world.
The facebook page and blogs are all linked together through Twitter. Swimco tweets about updates to all three of these pages as well as news from the swimwear world.
Start planning for summer and get informed – “like” Swimco on facebook, “follow” them on twitter, and read their blogs.