Activity of antioxidants found in tea’s help the prevention of chronic diseases

Market research is seeing a revival of the once historic beverage known as tea. Many Canadian’s are now seen enjoying a humble cup of their preferred teas, thus opening the market to big tea chains like Teavana (vastly owned by Starbucks), as well as Canadian enterprise David’s Tea and other brands.

Due to new scientific research exhibiting tea’s cancer-fighting antioxidants, speciality tea shops have made a vast growth in entering the new and demanding market. Ultimately, the reinvention of tea leads consumers to wonder whether the era of coffee has begun to crash. Howard Schultz, CEO of Starbucks, clearly believes otherwise, as he invested $600 million in order to own 300 Teavana chains, with 59 of the stores locations found in Canada.

This, in my opinion, is indeed a mass movement towards a greater exchange. There is more to be found outside the “core coffee business” and if done correctly, can veer many company’s towards great customer satisfaction and prosperity. However, as a tea fanatic myself, it is questionable whether the tea companies are ethical in the way they produce and clean their leaves. Associated with the mass production of tea is the mass production of residing pesticides found in tea cups. Once dried, leaves must be washed in order to reduce this from happening, and hopefully, these companies will provide consumers with pesticide-free teas.

Sources :

http://www.cbc.ca/thecurrent/episode/2013/11/12/from-starbucks-to-davidstea-why-big-business-is-betting-on-tea/

http://www.cbc.ca/news/business/rising-tea-sales-drive-profits-for-beverage-chains-1.2424091