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The UAE (United Arab Emirates), has one of the most rapidly developing markets in the world. With a focus towards the tourism sector and targeting a more international crowd. Via this channel, the Emirates airline company has made a profit out of this and became the largest airline company in the world.
With use of effective business strategy the company has developed services that are dedicated towards customer satisfaction and has earned its good will in the market. Effective implementation of their strategy, has led to success in the market.
However, lets jump into a different perspective for a second. Boeing! The mega giant air craft producer. The company has participated in a “aggressively neutral” way towards the market by providing planes for different airline companies. By providing Emirates the Boeing 777 plane, Emirates is able to use it as its flagship plane; due to its benefits.
The Emirates airline company has defeated its competitors and took advantage of a developing market and became a channel for people to access the UAE market. I personally feel that the UAE market will only develop and by airline companies like Emirates it becomes easier to access and provide comfortable travel.