Marketing these days has evolved greatly from its origins. As it is no more, the norm of having huge billboards and ads in the news paper to show their brand new crazy project. These days marketing has evolved and broadened into the fields of e-commerce. This is further described by Pat Flynn. Who has researched and noticed a few key techniques in which companies can create methods in which they can promote such marketing strategies.
These tools that Pat Flyn has generalized are common tools for businesses to follow, If they plan on using an e-commerce business model. With these tools Pat has predicted that the business would grow. The tools are:
These tools are helpful in a business guaranteed. However, as a student of business, these tools cannot be told as a definitive way to conduct an e-commerce marketing model. As they will only go so far. Due to this I feel that Pat Flynn, has not justified the core concepts of marketing at this stage. This has lead me to critique his work as a blog and say so taht his tools are effective in a general basis, however, they do not seem to pose long term viability. As they mostly are eye candy and not really engage the customer in the product.