I am excited to welcome Frida Austmo Wågan from Nord University, Norway who will be spending time with the Sport Environment Peace Media group — and the Centre for Sport and Sustainability — for the Fall semester of 2023! See below for more about Frida’s background and interests. We look forward to working with you Frida!
Frida Austmo Wågan is a Ph.D. student in sport sociology at Nord University and the deputy chairman of RESPONSE research group (Research Group for Sport and Society). Her research interests are in sports and sustainability, both in terms of athletes’ mental health and well-being and the environmental practices in sports, and her Ph.D. focuses on environmental initiatives in football. More specifically, the thesis uses football as a context to examine how sports may act as an important arena to promote changes in knowledge, attitudes and practices concerning environmental sustainability, by asking “How does environmental movements within the international football context work to promote more environmentally sustainable attitudes and practices?” and “How is this perceived and responded to by stakeholders at different organizational levels?”. In order to explore this, an integral case-study of the environmental organization “We Play Green” will be conducted using a mixed methods approach including qualitative interviews, discourse analysis and a quantitative survey. The study emphasizes how players initiate and engage with change at different organizational levels, and how such efforts are perceived by other stakeholders such as coaches, leaders and other players.
