Water is a precious natural resource. Even with water transmission projects, there is always the problem of shortage. At times, we are always told to treasure and make good use of the water resource that we have. Ironically in 2008, the press has reported that the very famous coffee shop Starbucks has wasted 23 million litres of water every single day.
Running Water Tap at Starbucks.
Soon after, Starbucks has implemented new policies to re-build its brand in order to retain its customers. “Go Green Campaign” is its major strategy to alleviate the problem. Not only did the company change all its filtration system in all its stores, but it also aims at reducing water waste by 25% by 2015. Recently, Starbucks has released a new environmentally friendly product – Reusable Mugs. On one hand, it helps reduce the use of paper cups; and on the other hand, customers would be attracted to purchase those mugs so as to pay an effort in conserving the global environment.
Reusable Mug.
Ultimately, it is not only Starbucks’ responsibility to go green, we are also held responsible of making our world a better place to live in. Enjoy your coffee and go green starting from today!
Stephanie, I enjoyed reading about how Starbucks, a brand that actively promotes its steps to being a greener business, ironically wastes a great deal of water through their non-stop tap running. I found it interesting that the health and safety rules of the company stated employees are not allowed to turn off the running tap water due to hygiene reasons that experts say don’t actually exist.