Source: http://www.carolaucourant.com
Have you ever been attracted by the refreshing scents coming out from the stores of the Bath and Body Works while you are shopping at the mall? The company has just launched a new product line called the Fresh Picked collection. Before putting the products into the market, the company has done a lot to promote its new products so as to introduce them to its loyal fans as well as new customers.
1. In-store promotions
Source: Bath and Body Works Official Site.
In order to introduce the new product line to the market, Bath and Body Works has hosted various events to give more information about the new goodies. For instance, customers get to try the new products, take home a sample of their choice, and get a free gift with any purchase during the events. From the above picture, it is promoting the “Spring Market Event” that was held during early March. As I am working at one of the BBW stores, I felt excited to have a chance to see the reactions of the customers getting to know about the new stuff. Some could not wait to try out at the store while some loyal customers would just stock up to make a little BBW corner at home.
2. Pricing strategy
Source: Bath and Body Works Official Site.
Customers are usually being attracted by the sales at the moment they step into a store. Bath and Body Works has made use of this strategy to drive customers to purchase not only one product, but at least a few. That means the more a customer buys, the more discount he/she could get. For always, there would also be a time frame for the offer –“limited time offer”. Just like the fresh picked hand soaps, they are usually being bought in a bunch. When you see the retail price for a bottle to be $5.50, and now you could get it at a much cheaper price, would you still purchase only one?
3. Campaigns
Source: http://couponerslivingfree.com
Would you be excited if you got a chance to win a limited edition bike? I guess a lot of loyal fans, or even you, would be overwhelmed by this campaign. Not only does BBW promote its new products though special events, the company also does giveaways to drive customers to visit their stores even though their initiatives may not be making purchases. However, it is common for people to do impulse purchases when they are visiting a store, being affected by the atmospherics inside.
4. Place
Source: Facebook.
The shopping experience would directly affect the impression that a customer may have towards a company itself. In the view of this, Bath and Body Works has been working hard to make every customer enjoy their shopping at the stores. In the face of the introduction of the new product line, BBW has put up some new decors in the stores to make customers feel like they are shopping in a market. Other than that, the stores are always filled with different scents to attract customers to get the products which they are actually smelling while shopping.
These are only part of the many ways that BBW has used to pull customers to make purchases at its stores. Looking forward to seeing more new products to come out in the future. Drop by a store today and pick your favourites!