Recently, the French toilet paper brand Le Trefle has launched an interesting commercial stating that an iPad could replace almost everything a household uses every day. It catches the audience’s attention through introducing the idea of using an iPad for daily routines such as a drawing board, a note board, and so on. Let’ take a look at the commercial first.
Source: YouTube – Le Trefle Toilet Paper Commercial.
Even though the commercial is not made to be a long one, but it sure would grab everyone’s attention. I guess a lot of the audience would think that as an ad for the Apple’s iPad when seeing the frequent appearance of the iPad in the first few scenes of the commercial. The funny idea of using the “iShit” app to replace toilet paper is to illustrate that nothing could substitute toilet paper. Everyone needs toilet paper in the washroom, and so do people who have an iPad on their hand for their everyday life. Apparently, people would have a memory of the commercial. When they do their next purchase on toilet paper, they would recall the brand Le Trefle.
It is always a crucial thing for a brand to be in the consumers’ retrieval set. That means the brand can easily be recalled by consumers when they are purchasing toilet paper at a supermarket. In this case, Le Trefle does a great job on reminding the market of its existence and strengthening its position in the toilet paper industry. It states at the end of the commercial that the toilet paper has “extra paper”. The company tries to put emphasis on the quality of the product and shows that it cares about the value it delivers to its consumers.