Bubble tea with pearls.
It has been a long time since Taiwanese bubble tea has been introduced into Canada. To add more flavours to the drink, most people would choose to put pearls or jelly in their bubble teas. While we call the black, tiny chewy balls as “pearls” in Canada, the Americans used to have a more interesting way to call them — “boba”.
Drinking bubble tea has become a latest trend, no matter it is among young adults or even older aged people. A group of young people living in the States have explored their initiatives to open up a bubble tea place selling what they called “boba”. At the same time, they are introducing this trend to more people as there are customers coming in and out their store every day just to have a taste of the new trendy drinks. Let’s take a look at the amazing video!
Source: YouTube – Bobalife Music Video. ft. Kevin Lien, Priscilla Liang, and Aileen Xu.
In their promotion video, they have used elements like pop music, street dance, and also some hot girls to attract the audience. The Taiwanese pop song has also become the so-called “boba song” named by some people on the net. The image of a bunch of people gathering and having bubble tea symbolizes a kind of relaxing lifestyle that a lot of young adults in America are desirous of nowadays. This, obviously, would stay on the minds of the audience for a while, and for sure trigger them to go get a bubble tea at Bobalife. Not only would the customers be able to have a drink while gathering with friends, but they can also have a sense of feeling that they are keeping up with the latest trend.
One of scenes in the video where a bunch of young people gathering, having bubble tea. Source: http://blog.angryasianman.com/2013/02/the-fung-brothers-are-livin-that.html
Almost every Asian knows about bubble tea, but it is Bobalife who has brought up the culture of having this ordinary but at the same time unique Taiwanese drink in the States. Thumbs up for this group of people from Bobalife. I believe a lot of people, especially Taiwanese who miss their home town, would be beneficial from this culture as they can have authentic boba drinks even though they are an ocean apart from Taiwan.