Month: March 2013

BlackBerry, used to be Research In Motion (RIM), is back to the Smartphone market with their new BlackBerry 10 Operating System. New launch of the BlackBerry Z10 has reminded consumers that BlackBerry has not done yet, but has confirmed their power in the Smartphone market. BlackBerry has launched its first full touch screen Smartphone, the Z10 and it has been successful in repositioning themselves in the Smartphone market.

BlackBerry, which holds a great market power amongst corporate consumers, now opens up their target market to non-enterprise consumers. This is proven through BlackBerry’s recent promotion. As Christine mentioned on her blog, BlackBerry put up a new Z10 advertising in Superbowl. The ad explores a message that what BlackBerry 10 CAN’T do. BlackBerry has attracted many consumers by rising curiosity in BlackBerry’s new phone. I agree what Christine said about that the Superbowl ad should have explained some key features of new Z10 so that consumers are aware of what new Z10 will benefit people against other Smartphone such as iPhone 5. However, I believe this Superbowl ad to be successful and innovative. The Superbowl ad was good in a sense that people have become aware of new launch of the BB10 and it has attracted people’s interest and attention to BlackBerry. After the Superbowl, people and even media were talking about the Superbowl ad. The short 30-second ad was effective enough to bring attention to BlackBerry. Even people who were not at Superbowl hear about this ad and watch the ad on YouTube because the current issue was all about BlackBerry’s Superbowl advertisement.

What BlackBerry 10 CAN’T do

The BlackBerry 10 Operating System is the last hope for BlackBerry to regain its position in the market and I am so excited about the upcoming Q10, which has the same feature as Z10, but has a physical keyboard, the BlackBerry’s trademark.      

For more information about the BB10, visit http://ca.blackberry.com/

Overpackaging is a controversial issue over a long period of time. I bet many people have raised a question regarding this issue. Packaging is one of marketing strategies that how company portrays its products to consumers. It also encloses or protects products from external environment such as when transporting and when storing. A question that I want to ask is that to what extend should consumer accept packaging as of protection? Not only purpose of protecting its product, but packaging is used to make products as fancy and big as possible, so consumers are attracted and think that it is worth to pay this amount for this product. Consumers like me are fooled by packaging, assuming that the contents inside would be as big or as much as it appears, but the fact is that we are buying a package and contents come along with it. Consumers buy contents inside the package, but overpackaging makes consumers to think that they are paying for a big box (package) and inside object is extra bonus for buying the package.

The big concern for overpackaging is an environmental issue. Companies or manufactures love to dress their products with unnecessary fancy package, which sometimes does not relate to its product at all. Millions and millions of items that are wastefully wrapped, and scores of large, almost-empty boxes that consume valuable shipping space, all translate into an enormous waste of materials and energy. And it’s not just about litter and landfills; it’s also about deforestation, air quality, and global warming. If companies think about their social responsibilities and concerns about environmental issues, they should redesign their package and change its packaging methods. It will save company’s money and the Earth! If the actual content is good, people will buy it whether it appears to be bigger and fancier or smaller and normal.

For more overpackaging picture, visit http://www.overpackaging.com/Pictures.htm