Reflect on Christine Chung’s Blog: New Born of BlackBerry
BlackBerry, used to be Research In Motion (RIM), is back to the Smartphone market with their new BlackBerry 10 Operating System. New launch of the BlackBerry Z10 has reminded consumers that BlackBerry has not done yet, but has confirmed their power in the Smartphone market. BlackBerry has launched its first full touch screen Smartphone, the Z10 and it has been successful in repositioning themselves in the Smartphone market.
http://ca.blackberry.com/
BlackBerry, which holds a great market power amongst corporate consumers, now opens up their target market to non-enterprise consumers. This is proven through BlackBerry’s recent promotion. As Christine mentioned on her blog, BlackBerry put up a new Z10 advertising in Superbowl. The ad explores a message that what BlackBerry 10 CAN’T do. BlackBerry has attracted many consumers by rising curiosity in BlackBerry’s new phone. I agree what Christine said about that the Superbowl ad should have explained some key features of new Z10 so that consumers are aware of what new Z10 will benefit people against other Smartphone such as iPhone 5. However, I believe this Superbowl ad to be successful and innovative. The Superbowl ad was good in a sense that people have become aware of new launch of the BB10 and it has attracted people’s interest and attention to BlackBerry. After the Superbowl, people and even media were talking about the Superbowl ad. The short 30-second ad was effective enough to bring attention to BlackBerry. Even people who were not at Superbowl hear about this ad and watch the ad on YouTube because the current issue was all about BlackBerry’s Superbowl advertisement.
The BlackBerry 10 Operating System is the last hope for BlackBerry to regain its position in the market and I am so excited about the upcoming Q10, which has the same feature as Z10, but has a physical keyboard, the BlackBerry’s trademark.
For more information about the BB10, visit http://ca.blackberry.com/