Reflect on External Blog: Creative Advertising?!

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Since we have discussed about creative outdoor advertising in class, I have become fascinated by creative advertising. I have been searching for creative advertising and have been amazed by these innovative ideas. It is just a revolution in advertising! I am so astonished that how people come up with awesome ideas that no one has thought about it. I have visited many different internet sites to look for different advertising and there are enormous amount of creative ideas. None of them are things that I have never imagined. Megan Marrs, the blogger, posts 7 Examples of Awesomely Creative Advertising: Using Your Environment. She talks about how unique method of advertisement stands out to customers. For example, McDonald’s Seed Bombing ad was made by the state’s official flower, which is illegal to destroy. McDonald’s has actually considered future incidents, so they have made the ad with the official flower that people cannot mess their ad up. Smart!

http://www.wordstream.com/blog/ws/2012/02/08/seven-innovative-ads

The other ad that Megan talks about is FedEx’s truck. FedEx uses their truck as their advertising tool. When you think about FedEx, their brand image is FAST and the truck is white. FedEx has used this trick to show that they are faster than other courier delivery service company. The truck ad definitely emphasizes their brand image and also at the same time attracts people’s attention, and reminds consumers FedEx is ALWAYS FIRST.

http://www.wordstream.com/blog/ws/2012/02/08/seven-innovative-ads

Megan starts up with Pawngo ad in Boston downtown and comments that although she has not heard about the company before, now she knows their company name and becomes aware of the company. Creative outdoor advertising is a good advertising method when companies try to attract consumer’s attention and make consumers be aware of products that they are advertising. Even not-well-known company can be benefited from creative advertising because this can be a great opportunity to let consumers know about their company and products.