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Reflect: Bye Comm 296

What did you learn about teams, yourself, and marketing?

Whenever I heard the word, “Marketing”, I had a reaction with rejection, saying no way. I do not know the exact reason, but I hated Marketing. When my friends asked about which specialization I will choose in third year, I would say, I am not sure, but definitely not marketing. I always thought myself as NOT creative and think Marketing = Creativity. It was just my stereo type or misconception about marketing. Comm 296 has changed the way I see marketing and I am glad that I have actually learned and changed. As I learn about intro of marketing, I realize that marketing is much more complex than I thought. There are a lot to know about marketing such as different terminologies and concepts. It is just not about being creative. It approaches to me with more interesting and interactive manner. Although this class is just a beginning of knowing marketing, it is a good opportunity for me to think about what I really want to do. It is still awkward for me to deal with marketing as if I meet a new person, but I think I am only one step closer to marketing and I hope in the future, I would be more closer and comfortable with marketing like the way I do to my best friends.

This was the first time I felt the group work was actually working and succeeded in a way that everyone had contributed with harmony and had enjoyed the group projects. Still we had some tough times when we got a not so great mark on the second assignment and when we were producing the video project, but it seemed like we as a group figured out how we should overcome these situations and how we should solve them. Everyone was friendly and I actually enjoyed the group work and felt that I was working on a project with my best friends. It was that comfortable and this was a great opportunity for me to know the awesome friends. Great memory Team! And hope we will work on assignment together in the future with the same member!! 🙂

http://www.hub81.com/bye-bye-marketing/
blogs.ubc.ca/comm296

 

 

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Reflect on External Blog: Creative Advertising?!

37signals.com

Since we have discussed about creative outdoor advertising in class, I have become fascinated by creative advertising. I have been searching for creative advertising and have been amazed by these innovative ideas. It is just a revolution in advertising! I am so astonished that how people come up with awesome ideas that no one has thought about it. I have visited many different internet sites to look for different advertising and there are enormous amount of creative ideas. None of them are things that I have never imagined. Megan Marrs, the blogger, posts 7 Examples of Awesomely Creative Advertising: Using Your Environment. She talks about how unique method of advertisement stands out to customers. For example, McDonald’s Seed Bombing ad was made by the state’s official flower, which is illegal to destroy. McDonald’s has actually considered future incidents, so they have made the ad with the official flower that people cannot mess their ad up. Smart!

http://www.wordstream.com/blog/ws/2012/02/08/seven-innovative-ads

The other ad that Megan talks about is FedEx’s truck. FedEx uses their truck as their advertising tool. When you think about FedEx, their brand image is FAST and the truck is white. FedEx has used this trick to show that they are faster than other courier delivery service company. The truck ad definitely emphasizes their brand image and also at the same time attracts people’s attention, and reminds consumers FedEx is ALWAYS FIRST.

http://www.wordstream.com/blog/ws/2012/02/08/seven-innovative-ads

Megan starts up with Pawngo ad in Boston downtown and comments that although she has not heard about the company before, now she knows their company name and becomes aware of the company. Creative outdoor advertising is a good advertising method when companies try to attract consumer’s attention and make consumers be aware of products that they are advertising. Even not-well-known company can be benefited from creative advertising because this can be a great opportunity to let consumers know about their company and products.

http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/
reubenmiller.typepad.com

 

37signals.com

YouTube: Domino’s GreenGraffiti

Want to see more creative advertising? Visit http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/ for more advertisement.

 

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