Last week, as all of you know, it was the time of first snow in Vancouver this year.
When I was waiting for the bus to get home after school one day, this is what I did on the ground with my feet. Then, my friend, who was also taking marketing, said, “Oh! This is outdoor promotion!” after she saw what I did. When she said this, it shocked me. Oh yeah! I didnt think about promoting UBC when I did this. But I am actually promoting UBC to others!
This has inspired the following thoughts in my mind: For many outdoor advertisment, we never think about really promoting something but we just do it (maybe intuitively) and we’re actually helping others to promote!!