“Bee”ing sustainable
General Mills Canada has taken Buzz, their mascot, off the Honey Nut Cheerios Box in hopes of bringing attention to declining bee populations. This campaign, along with a heartfelt video about helping animals in need, asks Canadians to help plant over 35 million wildflowers to help the bees. This may be blatant CSR but the brand alignment and simplicity of the campaign provides an authentic feel and I genuinely hope to see this campaign succeed. This powerful video combined with taking Buzz, their bee mascot, off the box, can…read more