Seeing the growing popularity of online shopping, Aritzia is finally diving into the world of internet retailing. The company has been successful in expanding geographically, it only makes sense that they take the next step to commence an online shopping site.

Aritzia’s target market is aimed at young adults and teenagers. They carry various designer brands but also produce their own brands as well.

Now that Aritzia is introducing their first online shopping site, they plan to differentiate themselves from other retail sites. They plan to provide detailed descriptions for the clothing items and reusable shipping boxes so that customers can return their items easily if not satisfied.

“We want our e-commerce site, like our stores, to be a place where the consumer likes to go both to shop and be inspired. …In some cases, they may go to the site with no intention of shopping but be inspired by an article to buy something.” (Brian Hill)

It seems that the internet retailing will work well for Aritzia, seeing as they have already built up customer loyalty. Their site will contain editorial content, which serves as a point of differentiation that sets them apart from other online retailers.

Aritzia fashionably late to Internet retailing-Marina Strauss