I came across an article on Small Business Trends’ blog titled “How to Turn Website Visitors Into Buyers“. The blog post provided advice for online retail websites to attract customers during the busy holiday season.
A recent survey about holiday shopping trends by PriceGrabber found that 88 percent of respondents plan to research their holiday gift purchases in advance to find the best deals.
Online retailing is a growing trend. I see more and more retail stores now opening online retail websites. As an online shopper myself, I was interested in what tips the blog would give to make buyers out of visitors. There are many times I would go on a website and add plenty of items into my online shopping cart without the slightest intentions of ever actually purchasing them.
The post suggested things such as free shipping, special promotions and prevention of shopping cart abandonment. In other words, online websites should offer points of differentiation to set them aside from their competitors. Apparently, websites that offer free shipping with a minimum purchase achieve the best results.
I think that special promotions definitely entice customers to make purchases. Especially during the holiday season, when everyone is on the hunt for gifts.
How to Turn Website Visitors Into Buyers– Fred Lizza