Red Lobster, a popular chain of seafood restaurants, is expanding their menu to include porkchops and chicken. They are diversifying their menu to respond to their declining sales. Starting October 15th, the new menu will be introduced, which will be including pork, chicken and more fresh fish. The majority of the new items on the menu will be priced at $15 and under.

The chain’s parent company, Darden Restaurants Inc, have decided to rebrand Red Lobster. Not only are the menus changing, the restaurants are being remodeled as well.

How will the public respond to the ‘new’ Red Lobster? The restaurant chain has always been known for serving affordable and delicious seafood. It’s point of differentiation that set it aside from other seafood restaurants was its affordability of good quality seafood.

Credited with bringing the prestige of expensive seafood dishes to everyday people, Red Lobster realizes that budget conscious diners are eating at home more and when they do look for a restaurant-David Graham

 

A new menu provides more variety, which can attract more customers. Providing more variety repositions the brand in consumers’ minds.

Red Lobster puts pork chops and chicken on menu to attract new customers– David Graham