Singapore’s weather can be described as HOT and HUMID all year round.
So how can it snow there?  The answer is………

It actually doesn’t 😛

However, Singapore has their own “snow” found no where else in the world:

Wendy Cheng, better known as “Xiaxue” (which means “snowing” in Chinese) is one of Singapore’s most popular bloggers. She blogs about a variety of topics ranging from updates in her life and her latest fashion interests to rants on just about anything. Her Facebook fan page has over 133,000 followers and she claims her main blog attracts 40,000 viewers daily. Besides those, Xiaxue also posts updates on her YouTube, Twitter, and Tumblr accounts.
You can be sure that anything this woman has to say will not go unheard!

~~Click her photo to visit her blog!!~~

Singaporean companies and brands have used Xiaxue’s reach and influence to their advantage: they sponsor her products and services, and in return she posts her reviews on them (along with more than a few photos of herself) on her blog for her followers to read. And in case reading the review wasn’t enough to compel a reader to try the product or service, companies occasionally offer a discount to her readers if they mention they were referred by Xiaxue’s blog.

The majority of these reviews are on make-up and cosmetic products and services… but because Xiaxue has SO many fans and followers, all the Singaporean companies want in! They want to be mentioned! Some of the things she has been sponsored are quite surprising:  her trip to Hong Kong Disneyland was sponsored; when she moved to a new flat, everything from tiles to doors to appliances… ALL SPONSORED! Even her wedding was sponsored as well!
Personally, I don’t believe that her fan base is that diverse? I don’t see much benefit coming out of sponsoring a move in exchange for a mention to an audience who usually reads about fashion and makeup.

In 2011, Casio introduced a new camera: the EX-TR100 also known as the Tryx.  Initially priced at $250 USD, Casio supplied this camera worldwide and promoted it on its flexible design.

In case you haven’t heard of the Tryx before, watch Casio’s promotional video below to get to know more about the camera!

There was a particularly high demand in Asia for this camera due to the social culture of the area. Girls in Asia enjoy taking pictures of themselves and posting them online for their friends to see. With a large rotating screen and a skin beautifying function, word quickly spread that the TR100 was the camera for self shots. Social influences put this camera in extremely high demand; having this camera gave you a popular status and once Casio announced the discontinuation of the TR100, prices of the camera in the second-hand market spiked to over double the retail price.

However the camera didn’t do so well in the American market, requiring several price reductions before all stock was cleared after discontinuation of the model. The culture in America is much more different than in Asia. Americans who have posted reviews on the Tryx have criticized this camera on its short battery life, lack of flash and optical zoom, and fragile design whereas reviewers in Asia praised the camera’s slim design as well as its rotatable screen and beautifying functions.  It is clear now that these two countries value different things when it comes to their cameras: Asians value those that can take photos which they’ll look good in and Americans value those that are long lasting, sturdy, and can produce high quality photographs.

Casio learned from this and when they launched the second model in 2012, the TR150, they limited their supply to Asia and Europe and began promoting it as a self-portrait camera.