To celebrate Gucci’s 90th anniversary and 150 years of Italian unification, Fiat and Gucci worked together to design the luxurious “500 by Gucci”. The car is available in two colours: black and white. Both the exterior and interior of the Fiat 500 are decorated with Gucci’s signature interlocking “GG” logo and its world renowned green-red-green banner.
Take a look inside! (The seatbelts are my favourite part :D)
Look at that detailing on the seat!
Though its all decked out in Gucci, it’s priced just under $25,000.
So now that you’ve found out this car costs less than you expected, maybe you can use that extra money to buy a hat to match your new car… or a bag? Gucci produced a special collection of merchandise to compliment the car.
This car conveys the image of luxury much differently than other luxury cars like Ferraris and Lamborghinis do (not to mention that its also available at less than half the price). Personally, I think this car is quite unique! Though they do produce clothing and jewelry and other items, I really only see Gucci as a handbag and wallet brand because that is what they’re most well known for.
Now it’s one thing to have a bag that matches your outfit…
but how many people can say their bag matches their car? 😛
The brand loyalty in the owners/drivers of Gucci Fiats must be incredibly strong. I don’t think this car would be any consumer’s first Gucci purchase so I really believe that it takes a lot of dedication and love of the brand to own a car of the same brand as your bag or wallet. It’s easy to get bored of a design but luckily it isn’t too costly to go out and buy a new bag or new wallet if you happen to change your mind for whatever reason. However if you get bored of seeing so much red and green in your car, it’s going to cost a lot more to get a replacement.
The Gucci Fiat really screams “LOOK AT ME, I’M COVERED IN GUCCI”! Its design commands attention out on the roads! Just like when you see a luxury sports car, people stop and stare at a Gucci Fiat for a little while, too!
Overall this car is quite the interesting piece and though I adore Gucci, I’d never buy this for myself.
(as if I had the money to… hahahaha)
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