After reading this article which I had found on Digital Buzz Blog, I was quite amused but at the same time very impressed with the featured company’s promotion strategy.

Though I’m sure it’s not only Singaporeans who are shy when it comes to introducing themselves to new people, taking advantage of this “fear”, Harry’s Bar (located in Singapore) has managed to increase their sales by aiding their customers in this nerve-wracking process. They created an easy to use QR code app which enables the customers in the bar to anonymously chat “one on one” with each other … but they have to buy a couple of drinks first! There is a video on the website better explaining how the whole promotion works but for easier access I’ll post it for you here as well!

http://youtu.be/Dj_OC00qgUQ

This promotion is effective because it benefits both parties: customers do not have to worry themselves about how to begin chatting up a stranger (plus gals will get a free drink without having to awkwardly evaluate their suitor!) and Harry’s bar manages to save lost sales due to declined offers to be bought a drink or even a few steps before that in the case where someone decides against introducing themselves at all.  Not only that, Harry’s bar has probably increased the number of  loyal and return customers because of this service!

Ultimately, the bar’s promotion resulted in double the sales! Impressive!

 

To celebrate Gucci’s 90th anniversary and 150 years of Italian unification, Fiat and Gucci worked together to design the luxurious “500 by Gucci”. The car is available in two colours: black and white.  Both the exterior and interior of the Fiat 500 are decorated with Gucci’s signature interlocking “GG” logo and its world renowned green-red-green banner.

Take a look inside! (The seatbelts are my favourite part :D)

Though its all decked out in Gucci, it’s priced just under $25,000.

So now that you’ve found out this car costs less than you expected, maybe you can use that extra money to buy a hat to match your new car… or a bag? Gucci produced a special collection of merchandise to compliment the car.

This car conveys the image of luxury much differently than other luxury cars like Ferraris and Lamborghinis do (not to mention that its also available at less than half the price). Personally, I think this car is quite unique! Though they do produce clothing and jewelry and other items, I really only see Gucci as a handbag and wallet brand because that is what they’re most well known for.

Now it’s one thing to have a bag that matches your outfit…

but how many people can say their bag matches their car? 😛

The brand loyalty in the owners/drivers of Gucci Fiats must be incredibly strong. I don’t think this car would be any consumer’s first Gucci purchase so I really believe that it takes a lot of dedication and love of the brand to own a car of the same brand as your bag or wallet. It’s easy to get bored of a design but luckily it isn’t too costly to go out and buy a new bag or new wallet if you happen to change your mind for whatever reason.  However if you get bored of seeing so much red and green in your car, it’s going to cost a lot more to get a replacement.

The Gucci Fiat really screams “LOOK AT ME, I’M COVERED IN GUCCI”! Its design commands attention out on the roads! Just like when you see a luxury sports car, people stop and stare at a Gucci Fiat for a little while, too!

Overall this car is quite the interesting piece and though I adore Gucci, I’d never buy this for myself.

(as if I had the money to… hahahaha)