Singapore’s weather can be described as HOT and HUMID all year round.
So how can it snow there?  The answer is………

It actually doesn’t 😛

However, Singapore has their own “snow” found no where else in the world:

Wendy Cheng, better known as “Xiaxue” (which means “snowing” in Chinese) is one of Singapore’s most popular bloggers. She blogs about a variety of topics ranging from updates in her life and her latest fashion interests to rants on just about anything. Her Facebook fan page has over 133,000 followers and she claims her main blog attracts 40,000 viewers daily. Besides those, Xiaxue also posts updates on her YouTube, Twitter, and Tumblr accounts.
You can be sure that anything this woman has to say will not go unheard!

~~Click her photo to visit her blog!!~~

Singaporean companies and brands have used Xiaxue’s reach and influence to their advantage: they sponsor her products and services, and in return she posts her reviews on them (along with more than a few photos of herself) on her blog for her followers to read. And in case reading the review wasn’t enough to compel a reader to try the product or service, companies occasionally offer a discount to her readers if they mention they were referred by Xiaxue’s blog.

The majority of these reviews are on make-up and cosmetic products and services… but because Xiaxue has SO many fans and followers, all the Singaporean companies want in! They want to be mentioned! Some of the things she has been sponsored are quite surprising:  her trip to Hong Kong Disneyland was sponsored; when she moved to a new flat, everything from tiles to doors to appliances… ALL SPONSORED! Even her wedding was sponsored as well!
Personally, I don’t believe that her fan base is that diverse? I don’t see much benefit coming out of sponsoring a move in exchange for a mention to an audience who usually reads about fashion and makeup.