Project Outline:
First day Meeting (Friday Sept. 30th):
-Developed a marketing plan of long term and short term goals for social media and general presence.
-Researched ESL schools contact information for project. To create ongoing cliental.
-Discussed long term goals of working with Vancouver Mural Festival
-Agreed upon a schedule of a 5 hour work week (Split between 30 minutes of working from home every day and meeting in person on Fridays for 1-1.5 hours)
-Agreed with Klara to keep an ongoing document of all the tasks that I have completed during each week and session that we meet. We will be using email/phone calls as main form of communication outside of meetings.
Because Art/Seen is such a new company, one of the first things that Klara and I discussed was it’s online presence and how we plan to improve it. She left me in charge of developing all promotional and marketing work related to social media. The goal is create a wider audience base of followers so that the company will build its cliental. She put me to work immediately and I made a list of long term and short term goals for doing promotional work and came up with a marketing plan which she approved. Below there is a document attached that goes into depth of what we will be working on over the next couple months.
Tasks for this week:
*Come up with drafts for social media posts on facebook/instagram
*Research hootsuite to decide if we are going to use it or not
*Klara will be getting the next tour dates to me and we will then develop a social media campaign to encourage sign ups.
*Work on getting more likes on the facebook page by making posts in different Vancouver groups (within the art community and out)
Within the next couple weeks we will be:
*Reaching out to ESL Schools to develop a larger cliental base
*Developing social media
*Working on how to successfully advertise group tours of murals
*See document attached for in depth marketing plan that I developed