Please refer to the document attached for the minutes of every meeting/ what I did on a weekly basis to supplement this entry (it answers some of the questions you posed).

project-outlineweekly-minutes

To begin, my first meeting with Klara went in a very different direction than I orginally thought it would. I assumed that she would be telling me what I would be doing for the job and that would be that (I was very wrong). When we met, she asked me about what I knew about social media/marketing and what I suggested we do for Art/Seen’s media presence. I have a very basic background in social media management from previous jobs so this first meeting turned into me creating a rough marketing plan for us to follow. Since there was a lot of different sectors of this plan, Klara broke it down and we worked on activating Art/Seen’s Facebook page first. The first plan we established was the weekly postings. It was trial and error to figure out the most efficient way to do it (at first we emailed the drafts but I later found a faster way to do it through Facebook). Once we established a routine, each week became much easier to manage and We decided on a time (5pm on Sundays) to have the drafts done by. Doing this left more room for us to activate other parts of social media. The overall schedule for each week stayed pretty consistent (1-2 hours meeting in person/on Skype with Klara and around 3-4 hours of doing outside research/postings).

One thing I learned was that I needed to take a step back and slow down. I couldn’t achieve all of the goals that I had originally intended in my marketing plan (partially due to to time constraints), but Klara told me that was completely ok. She taught me how to be more organized and that it was more effective to take on one thing at a time and really dedicate yourself to it rather than rush into a bunch of different ideas. I did not expect to putting so much time into Facebook (the research for the posts alone always took a couple hours) and developing the page overall took up the majority of my time with the partnership. Klara also taught me how to develop a stronger and more professional writing tone while working on posts. I have always worked with companies in the entertainment business that were very casual so developing a more serious and proper tone for Art/Seen was a challenging but rewarding.

Even though we did not activate Twitter or do any in person marketing, I still feel extremely confident with the work I did accomplish. I tripled the amount of page likes on Facebook, got the posts significantly more views, and made Art/seen generally more present on the web. When I was researching Art/Seen before the internship, I observed that the company’s presence was minimal (the Faceook was not even on the first page of google). I made it one of my goals to make it appear at the top of the google search on the first page and after two months of working on social media it finally is! This made me feel so accomplished and proud of myself because I was worried that i wasn’t going to be able to do so.

I also did a lot of research (refer to the document for specifics each week), sent emails to other companies and taught myself how to design Facebook cover photos. Another thing I learned was how to properly navigate through Facebook’s back scheduling feature. I had never used it before and learned how to schedule events and posts to publish themselves. Additionally, one element of the job that surprised me was that I learned more about Vancouver based artists through the research I did for the Facebook posts. I believe that the research I did was one of the most important aspects of the job as it pushed me to learn about topics I have never approached.

My creative response is reflective of one of the unfinished things I wanted to do for Klara. We discussed creating the new cover photos a couple weeks before the internship ended but didn’t have enough time to do it so this was the perfect opportunity to do so.

Ironically, this is what I put on my actual resume about a month ago. Because of this internship I was offered a marketing job/social media job for MRG concerts to work for the Vogue Theatre and Biltmore.

Marketing Intern at Art/Seen: September 2016-Present

– Accountable for social media management (in charge of all social media content and postings)

-Developed a marketing growth plan for company

-Responsible for creative logo design (Facebook covers, event pictures, etc.)

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Attached  are some pictures of some of the published posts and cover photo designs as well as a link to the Art/Seen Facebook page:

https://www.facebook.com/artseenvancouver/

For my creative response, I wanted to make something that would be useful for Klara in the future for Art/Seen. While working for her I created a variety of different cover photos to be used for the Vancouver Mural Festival Tour event page on Facebook. She chose the one that she liked best and we used it for two months on Facebook. Now that more tours have been added, the event photo needs to be updated so I decided to make some new cover photo designs. I have created about 30 designs that she is welcome to use for the new event pages as my creative response.

Art/Seen is a company created by Klara Manhal dedicated to providing tours of Vancouver’s art scene. Founded in July of 2016, this start up company has already come a long way by working with Fieldtripp and the Vancouver Mural Festival. Currently, Klara runs walking tours every Saturday that visit murals around the city. These tours gives the participants all the information to connect them with the community projects that some of the muralists have done. People are encouraged to ask as many questions as possible during tours to expand their knowledge of the art world and explore concepts that they might not have realized before. In this way, Art/Seen provides a special experience as it gives people with different levels of artistic exposure to enjoy and learn about the community aspect of Vancouver’s art scene. Additionally, Klara has developed artist studios and artist-run centre tours with the same aspirations. Currently, we are working to further develop the company’s social media and online presence to expand the amount the amount of cliental. Art/Seen is an extremely accessible and mobile company that is welcoming to people of all ages by providing a rich learning experience with a reasonable price tag. This friendly pricing encourages people to engage with the art community; many times people feel hindered by high gallery pricing but this way you get an intimate, detailed experience without breaking the bank. Klara’s goal is to truly engage Vancouver’s community with the experience of art and with that I will leave a quote from her website that I believe perfectly sums up her company’s work:

“Art is a wonderful thing. It generates beauty, inspires the soul, and challenges the status quo –but it can be a little obtuse. We’re committed to helping you ‘get it’.  Our tours are designed as access points to the ‘meaning’ of art. Explore the myriad of exciting spaces in this city, while learning to approach art on your own terms. We are your connection to enriched experiences.”

Link to PDF:

hwww-artseenvancouver-com-1

Project Outline:

First day Meeting (Friday Sept. 30th):

-Developed a marketing plan of long term and short term goals for social media and general presence.

-Researched ESL schools contact information for project. To create ongoing cliental.

-Discussed long term goals of working with Vancouver Mural Festival

-Agreed upon a schedule of a 5 hour work week (Split between 30 minutes of working from home every day and meeting in person on Fridays for 1-1.5 hours)

-Agreed with Klara to keep an ongoing document of all the tasks that I have completed during each week and session that we meet. We will be using email/phone calls as main form of communication outside of meetings.

Because Art/Seen is such a new company, one of the first things that Klara and I discussed was it’s online presence and how we plan to improve it. She left me in charge of developing all promotional and marketing work related to social media. The goal is create a wider audience base of followers so that the company will build its cliental. She put me to work immediately and I made a list of long term and short term goals for doing promotional work and came up with a marketing plan which she approved. Below there is a document attached that goes into depth of what we will be working on over the next couple months.

Tasks for this week:

*Come up with drafts for social media posts on facebook/instagram

*Research hootsuite to decide if we are going to use it or not

*Klara will be getting the next tour dates to me and we will then develop a social media  campaign to encourage sign ups.

*Work on getting more likes on the facebook page by making posts in different Vancouver groups (within the art community and out)

Within the next couple weeks we will be:

*Reaching out to ESL Schools to develop a larger cliental base

*Developing social media

*Working on how to successfully advertise group tours of murals

*See document attached for in depth marketing plan that I developed

Marketing Plan Art/Seen