Delta Cable among first in North America to provide 3D capability for video customers
Oct 9th, 2011 by WendyS
Delta Cable will become the first to provide 3D capability for its video customers. When Delta Cable first enter the market, it broad casted movies and live sports 3D programming. In late last year, they confirmed that the company’s system is prepared to provide 3D movies and TV programs: “As our customers have been investing in this technology, we have been proactively preparing to deliver the best 3D programming experience. We have been installing HD and 3D ready digital receivers in our customers’ homes for over a year now and offer HD and 3D ready receivers to customers who require an upgrade.”
According to Ries and Jack Trait, positioning is a “communication tool to reach target customers in a crowded market place”. This step taken by Delta Cable will be an significant improvement in the company’s performance. However, the evidence about whether 3D TV is getting popular or not is still unclear. Therefore, this will also be a risk to the company.