New iPhone 4S has software improvements

iPhone 4S SWOT Analysis

Although the dream for iPhone 5 had shattered, iPhone 4S entered the market with significant changes and improvements over the previous generation. The pre-ordered for iPhone 4S 64GB version had reached a price of $20 000 HKD.

Some advantages for iPhone 4S are:

• Voice-activated personal assistant
• Image stabilization
• Improved lens
• Improved light sensitivity
• Seven times faster graphic response

Some weaknesses are:

• Limited changes in appearance
• Siri only understands three versions of English, French and German

Some opportunities are:

•  A perfect choice to new users to smart phones (twice as powerful as iPhone 4)
• Large amount of pre-orders from other countries

Some theats are:

• iPhone 4 users may not be ready for an upgrade
• decrease in price of previous generations
• other smart phones

Reference to article

iPhone 4S (left) and iPhone 4 (right)