QR Codes in Marketing
Oct 25th, 2011 by WendyS
With more and more people using smart phones, QR codes (Quick Response Codes) became a new opportunity for businesses to build their brand. These codes are similar to UPC codes but have a much stronger function. Customers simply need to download a free QR codes reader onto their smart-phone and they can instantly receive more detail information when they scan the code.
Some benefits of QR codes:
1) QR codes on business cards and products can immediately allow someone else to find out more about you or a product whenever they want.
2) QR codes can help expand selling opportunities to shop online and allow companies to give special discounts to attract customers.
3) QR codes can simplify registration and follow-up processes.
I believe that QR codes will be an excellent marketing tool, especially attracting women as a major source of QR codes users. Since women are more likely to shop online, QR codes will be very convenient for them. Moreover, companies can use QR codes to collect customer data as well. For example, customers can fill in their information online, receiving a QR code in return, and present it to the company when they make their purchase.
QR codes will open a new path for companies to succeed.