Facebook recently rolled out a new feature on their social media platform which allows users to respond to status updates using emojis.
Basically, it is an extension of Facebook’s ubiquitous ‘Like’ button, where different reactions can be added to a post. The buttons are as follows: like, love, haha, yay, wow, sad and angry.
I think that having Reactions on Facebook provides marketers with the opportunity to understand what their audience truly wants. It provides marketers with the ability to see how people respond to their content on Facebook and whether these reactions will have an impact as strong as Likes have shown in the past.
Marketers will be able to take advantage in these three ways:
- Understand the causes and factors of the emotions of customers
- Engage with customers in more accurately and empathically
- Improve the customer experience by making the right business changes
Overall, Facebook Reactions presents a great opportunity for marketers and businesses to understand and gain more insight into the customers’ thought processes and emotions. Using this new data, they are able to tweak their existing products and improve their customer service to better suit the wants and needs of customers.
