New Snapchat data that was gathered by multiple sources reveal several interesting facts for marketers looking to increase their fan base and gain more profits. Point #4 and #6 particularly, show just how important Snapchat is to those consuming social media content daily.
Point #4 states that according to a Piper Jaffray survey, Snapchat is more popular among American teens than Facebook, while point #6 states that Snapchat gets 4 billion video views a day, which is the same number as Facebook.
According to these reports, the numbers are staggering. Snapchat is proving to be a powerhouse social media platform that competitors should not be taking lightly.
Snapchat is showing no signs of stopping and there’s now much less reason to write them off as “a silly toy only children will use”.
The facts show that a large number of Snapchat’s users are teens and going forward, Snapchat has to decide whether they should continue focusing on this target demographic or to rethink their strategies and appeal more broadly to a larger audience, just as Facebook, Twitter and every other social media platform has done before it.
