Pebble, one of the first manufacturers of the smartwatch recently announced their latest invention, a circular smartwatch called Pebble Time Round.
With the release of the Apple Watch earlier this year, coupled by the many Android watches surfacing, the competition in the smartwatch industry is definitely heating up.
Pebble’s latest smartwatch aims to capture new and existing market share with the introduction of Pebble Time Round. With similar existing Pebble features plus the addition of an arguably beautiful-looking watch, Pebble aims to position themselves as a fashionable wearable.
And it is proving to be rather successful in positioning themselves as a fashion product. Early critics have praised Pebble’s new take on the design and many are eager to try on the Time Round.
What I think Pebble should focus on now is to try and push their product out to the market as soon as they can and get their brand recognition out before other competitors follow suit. There are also rumours of an Apple Watch 2 launching early next year and Pebble should take into account of such news.
