Push Over Sales

After reading the blog post “Selling shouldn’t equal annoying” by Drew McLellan, I sympathize with her experience at the store feeling forced to donate. I have encountered many similar situations as well, especially with charities. I often see the canvassers for World Vison or some sort standing on the street, usually one on each side, cornering the people walking by. Not only you need to look at those sad pictures of disabled children and reject them, you have to reject them twice. And sometimes even more as I recall once seeing four canvassers standing on each side in a cross section.In fact, I was a canvasser once for a very short time period. During my training, I was trained to bug and corner people.

Although my trainer told us that the form of street canvassers was a much cheaper solution as opposed to TV advertising, I am not sure how well it works. I mean first of all, people hate street selling. It does not matter what it is that you are selling. Most people’s first reaction is to reject. Additionally, most of these street selling charities’ pricing strategy requires credit card information on spot. The canvassers will have access to all your information and they are stored on a piece of paper that seems really unsafe. I don’t know about anyone else. But I will never be comfortable enough to give my credit information to somebody on the street.

A good cause should not be turned into forced selling. More importantly, they should not take advantage of our vulnerability to sick kids in order to boost their donations.

KFC’s Success in China

After reading my good friend and fellow Sauder mate JTao’s blog entry on “Why KFC Is So Successful in China”, as a long term fan of KFC, I just feel the need to write something about it.

I remember I was a skinny veggie only kid back then. However that all changed once KFC entered the Chinese market. As a manner of fact, I became a meat (mostly poultry) lover because of KFC. Trust me, I am not exaggerating at all! I agree with JTao that part of KFC’s success is due to its tailored menu which is separated into breakfast, lunch and dinner ect. However I want to point it out that these are what helped KFC carry on its success but not what made it successful.

From a personal experience and perspective, KFC entered the Chinese market before that McDonald’s did. Its famous Kentucky fried chicken not only captured Chinese people’s taste buds but also established the concept of hamburger in our minds. For a very long time even after McDonald’s entry, me and my family believed that a hamburg should have a piece of fried chicken in the middle. Therefore, even when we went to McDonald’s occasionally, it was natural for us to order the chicken burger instead of beef. Nevertheless Chinese people love chicken way more than beef.

In addition, KFC was smart enough to tailor its menu to suit the Chinese taste buds. If you do a survey among the Chinese international students, at least 95% would tell you that the Chinese KFC tastes way better if not all of them. Here is an example of a regular menu item called “the old beijing chicken wrap” which is a creative combination of a western chicken wrap with famous sweet flavored Chinese sauce.

“the old Beijing chicken wrap”

Lastly, speaking of its target markets, KFC targets many more segments than its North America restaurants.Believe or not, many young people have their first dates in KFC. It’s  a place where you can go for birthday parties and many more.

https://blogs.ubc.ca/jennytao/2013/02/28/why-kfc-is-so-successful-in-china/#more-78