Jug Suraiya’s blog “ The envy of all: The advertising industry would have us believe we do things only to make other people jealous “ discusses about the jealousy that forms in people towards each other. He takes an example of an advertisement that appeals them to go on picturesque locations just to envy their friends and not actually cherish the beauty of the place.
(https://www.google.co.in/search?q=advertisements&biw=1366&bih=657&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjU4cDY_6TQAhUJ6GMKHf61Ce8Q_AUIBigB#tbm=isch&q=jealousy&imgrc=Gr0ETcbo1p8PhM%3A)
Advertisements are just a very small part to talk about in this entire scenario. In my opinion, social media rather than making us “social” makes us “more envious” towards others. Go to any social networking website such as Facebook or Instagram, you see your friends posting pictures of scenic locations and club parties. Most of the times, I believe, the viewer gets frustrated because of the fake realization of living the so called “ monotonous” life which is actually not true. The whole purpose of social media was to connect people from different parts of the world but lately we have seen that the focus has shifted a bit.
As learnt in class, the role of social media is to create awareness and not share fake and negative stuff. In my opinion, social media should build and not mar relationships. Respecting others’ feelings on the online platform is an integral part of social media ethics. I believe that advertisers tend to provide fallacious information and incorrect facts about products and services which fall in a very bad taste.
Mr. Jug Suraiya mentions in his blog that advertisements /social media have shifted from the sole purpose of their existence i.e. to provide useful information to which I fully agree. I find his blog informative as it caters to the daily life decisions that we make as consumers and citizens at large. Advertisements impact us strongly in today’s world. Thus I believe it is apt to write a blog related to this. In conclusion, advertisements cannot have taglines that affect people behavior in a negative manner. They certainly have a larger role of providing correct info and a strong sense of responsibility.
Citations
- Forbes. Forbes Magazine, n.d. Web. 13 Nov. 2016
- @TheNationalUAE. “Green with Envy: How Social Media Can Increase Jealousy | The National.” Green with Envy: How Social Media Can Increase Jealousy | The National. N.p., 23 Mar. 2016. Web. 13 Nov. 2016.
- Beres, Damon. “Heavy Facebook Use Makes Some People Jealous And Depressed: Study.” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 13 Nov. 2016.
- Http://www.elevationsrtc.com/author/jjacques/. “Is Social Media Creating Teen Jealousy .” Elevations RTC. N.p., 21 July 2016. Web. 13 Nov. 2016.
http://blogs.timesofindia.indiatimes.com/jugglebandhi/the-envy-of-all-the-advertising-industry-would-have-us-believe-we-do-things-only-to-make-other-people-jealous-%f0%9f%98%9c/
http://suitcaseentrepreneur.com/socialmedia/10-social-media-etiquette-dos-and-donts
http://www.forbes.com/sites/alicegwalton/2013/01/22/jealous-of-your-facebook-friends-why-social-media-makes-us-bitter/#698b37844c0d