Category Archives: Uncategorized

Donating Wealth: A realistic decision

http://wp.production.patheos.com/blogs/accordingtomatthew/files/2017/02/Bill_og_Melinda_Gates_2009-06-03_bilde_01.jpg

wp.production.patheos.com/blogs/accordingtomatthew/files/2017/02/Bill_og_Melinda_Gates_2009-06-03_bilde_01.jpg

 

It is often seen that rich sections of the society often pass on their wealth to their generations. It becomes really easy for the generation to have an independent life and rashly use the leftover wealth. In various developing countries we find that a considerable amount of population lives below the poverty line who do not have access to even basic amenities such as food, water and shelter. So why not give a part or entire wealth to them to bring a ray of hope and happiness in their lives? Yes, Bill and Melinda Gates and foundation trustee Warren Buffett have pledged to give away more than 95% of their wealth to these underprivileged people who have equal rights to grow and prosper. Towards this noble cause, Bill & Melinda Gates Foundation has, to date, awarded more than Rs 2.4 lakh crore to support work in over 100 countries.

Being a part of comm 292 helped me realise that as informed and educated citizens, it is our duty to help and assist those who are not as privileged as we are. Their current situation might be a result of birth in a relatively poor family, effect of wars etc. Thus, it always feels special to donate some of the riches that we possess so that other people also get an opportunity to grow.

I fully support Nachiket Mor’s and Archna Vyas’s blog onBill & Melinda Gates Foundation’s sunset clause”. In their blog, the writers claim how and why Bill and Melinda decided to donate their earnings to different countries and not to their children. They believe it will be a cruel step as parents to transfer all their wealth in their children’s bank accounts. This will be not make them independent and will never struggle. In my opinion, this is the essence of organizational behaviour i.e. to become independent, to know what it takes to struggle and earn a living. Thus, the blog really focuses on reducing inequalities.

 

Citations

  • Guest. “Gates Foundation’s Rose-colored World View Not Supported by Evidence.” Humanosphere. N.p., 23 Mar. 2017. Web. 02 Apr. 2017.
  • “Bill & Melinda Gates Foundation’s Sunset Clause Is to Ensure That Inequality Is Reduced in This Generation.” Times of India Blog. N.p., 01 Apr. 2017. Web. 02 Apr. 2017.

Apple’s Mantra: Focus on Diversity

 

https://techstunt.com/wp-content/uploads/2017/02/apple-icon-apple.jpg

https://techstunt.com/wp-content/uploads/2017/02/apple-icon-apple.jpg

Apple in recent years have had an advantage over other companies in the Silicon Valley such as Google and Facebook Inc. There exists many factors for this continual accomplishment. According to me, it is the diversity that brings about a lot of difference in the performance and global sustenance of Apple. Apple has ensured to recruit the best people from every section of the society. Be it a performance oriented minority group or a technically effective majority group, the Tim Cook led company has had a great dominance and preference among future employees.

Apple’s workforce consists of Asians, Hispanics, and Whites etc. It includes a pool of retail employees that Google and Facebook, unfortunately, do not possess. In addition to this, Apple’s global workforce consists about half of women which helps the company to grow at an exponential rate.

Jesse Jackson, who confronted Apple Chief Executive Tim Cook in 2014 applauds and says, “They are clearly setting the pace, making measurable progress for three consecutive years. They’ve acted with intention, not just aspiration. So in 2017, it has been clearly identified that decisions taken by Apple have demonstrated extremely positive results.

As learnt in class, diversity determines the extent to which an organization develops and progresses in the long run. In Michell Lau’s blog, the blogger begins by clearly expressing her opinion as “Diversity is not just a number “which I fully support. I believe that if the organization is not willing to bring variety of individuals in the work place, it cannot grow at any cost. In this 21st century, it is almost impossible to neglect the opportunities a diverse workplace offers. Thus, every company wants to encash these opportunities by bringing in diversity.

Citations

  • Todd, Deborah M. “Apple Reports Progress in Workforce Diversity.” Reuters. Thomson Reuters, 03 Aug. 2016. Web. 02 Apr. 2017.
  • Reuters. “Apple Reports Improving Racial and Gender Diversity among Employees.” The Guardian. Guardian News and Media, 03 Aug. 2016. Web. 02 Apr. 2017.

Aspire to build a great team? Contact Google

http://sites.psu.edu/leadership/wp-content/uploads/sites/8069/2015/03/google_AU_team-730285.png

sites.psu.edu/leadership/wp-content/uploads/sites/8069/2015/03/google_AU_team-730285.png

 

Sadhya Sawhney’s blog on “I or we” depicts the indispensability of team work. It lays down the essence with which the team should work towards its mutual goal. Success of companies, teams and organizations is testimony to the fact that positive results from effective team work is the key to reach newer heights.

Charles Duhigg in The New York Times Magazine writes that Google has set out to build the “perfect team”. He claims that Project Aristotle, a venture taken up in 2012 is the primary reason for the accomplishment. The results after the analysis of the study claimed that it is the “Psychological Safety” which makes the team successful and trustworthy. Psychological safety is a belief that the team or the organisational sectors are perfectly safe for taking interpersonal risks. Psychological Safety also enables the employees to share their feelings with their colleagues while taking calculated risks. It gives confidence to the employees that they would not be subjected to punishment of any kind for speaking out their hearts and contributing the way they believe would be the best for the company. Project Aristotle also found out that when employees discussed their issues (largely corporate and personal/family to some extent), they formed deep relationships with each other which helped them grow as a team.

As learnt in class, the Five Stage Model clearly states the various stages of group development. They are – forming, storming, norming, performing and adjourning. The model when applied in the case of Google and Project Aristotle shows how individuals move from being independent to working independently as team members. Great teams always have a CLEAR purpose, participation and listening, open communication and self –assessment. In practicality too, Google employees have been demonstrating these traits holistically.

In her blog post, Sadhya mentions that in her basketball team, strengths and weaknesses of team members enabled them to build on their efforts and perform well in matches. In my opinion, a great team knows what its strengths and weaknesses are and tries to build more upon that. You never see a team with no weaknesses. I believe, all teams have things that they can improve upon. Identifying these issues is a confident step towards success. So all in all, psychological safety along with identifying and working on weaknesses are the keys to have a great team.

Citations

  • Schlossberg, Mallory. “Google Experiment Reveals the Single Most Important Quality for Teamwork.” Business Insider. Business Insider, 27 Feb. 2016. Web. 01 Apr. 2017.
  • “The Five Keys to a Successful Google Team.” Re:Work. N.p., n.d. Web. 01 Apr. 2017.

 

 

 

 

Opening communication doors for feedback

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(https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwiRjo3PtvrRAhUB-GMKHbFQC5QQjRwIBw&url=http%3A%2F%2Fwww.lumesse.com%2Fblog%2Fpower-feedback-are-we-pulling-when-we-should-be-pushing&psig=AFQjCNHCvQAgS8OTTZ9qe7N33uRbeteWBg&ust=1486434615609318)

“No one wants feedback. We work the best and do not require suggestions.” This is what employers often listened from their employees during the 20th century. This was because employees were only concerned about what they did solely and what they were paid for. They did not have any interest in performing in teams.

Times have surely changed. Opinions and thought processes have gone a massive change. In this 21st century, employees rely heavily on feedback from their teams and bosses in order to improve next time while performing tasks. Companies like Deloitte, Accenture, Microsoft, Zappos and Pinterest have ditched traditional performance reviews or any other system that ranks employees. Instead, “these companies are all moving to more agile systems designed to provide continuous feedback throughout the year,” according to Rajeev Behera, CEO of Reflektive, a company that develops real-time employee performance management software.

Feedback is a two way street. Not only the boss or the peers inform individuals about the performance but also the employees voice their opinion in company’s matters. Feedback builds trust among employees as it helps in developing aspects which might have been overlooked.

I found this topic to be very attractive as nowadays every group, be in the corporate world or at a high school level requires constructive feedback. In organizational behaviour, it is found under the concept of communication.

In my opinion, feedback is very essential because it leads the team to a higher level of performance. If adequate feedback is not provided timely, the same mistakes get highlighted again and again. Proper feedback helps to eliminate future mistakes. I opine that building a feedback –rich culture is extremely important. It develops safety and trust because people get to know each other. It helps in maintaining balance in the workplace as continuous feedback makes the work path clearer. Although giving constructive feedback might be a bit awkward when companies start operations but eventually receiving and providing them becomes a habit and helps in company’s growth and survival.

 

 

  • “Employee Feedback: The Complete Guide.” Officevibe. N.p., n.d. Web. 05 Feb. 2017.
  • White, Sarah K. “The Rise of the Feedback Culture.” CIO. CIO, 19 Dec. 2016. Web. 05 Feb. 2017.
  • “Building a Feedback-Rich Culture.” Harvard Business Review. N.p., 07 Aug. 2014. Web. 05 Feb. 2017.

Bidding adieu: Looking for better opportunities

Image result for employee turnover

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As the market sets new opportunities to explore, employees from different companies leave the job and start a new activity altogether. This might leave organizations in a fix because it is difficult to sustain as more and more people resign. According to Forbes and Pay Scales report, it is reported that the leading companies for highest employee turnover are Massachusetts Life Insurance Company and Amazon. Not to leave behind are Google, Inc. and Berkshire Hathaway, Inc. in the top 20 listings.

“A high employee turnover rate isn’t always because the company isn’t a good one to work for. When workers are willing to hop from job to job, it is usually an indicator of an improving job market” Payscale’s lead economist Katie Bardaro said. “Workers might be job-hopping more than before. This means that the industry is hot and the economy is improving,” she told Business Insider.

As learned in Organizational Behaviour class, it is natural and correct on an individual’s part to leave an organization at his will. I found it useful to relate this situation towards fulfilling self-actualization needs (the motivation to realize one’s own maximum potential and possibilities) in Maslow’s theory. I am of the opinion that it is the self-actualization needs that lead to change of jobs in this case or scenario. An individual always wants to perform at the best of his capabilities in the company he works for. If he sees a greater opportunity and benefits in another company, he leans towards changing his current job.

The market in today’s world keeps changing at a rapid pace in terms of jobs available, various employee stock option plans, job security along with several perks such as paid sick leaves and many more. All these aspects are taken into consideration while moving from a current job to a lucrative future job. The employee feels that he could utilize his talents more efficiently and effectively in the new company. In my view, the company should ensure that its best employees are treated in the best manner. The company should also ensure that in improving economy, its employees are provided adequate monetary and non-monetary benefits as it is always a strenuous task to find new and competent people. If this is successfully implemented, there will be relatively less employee turnover.

 

 

  • Giang, Vivian. “A New Report Ranks America’s Biggest Companies Based On How Quickly Employees Jump Ship.” Business Insider. Business Insider, 25 July 2013. Web. 05 Feb. 2017.
  • Mahapatra, Lisa. “Amazon.com Has Second Highest Employee Turnover Of All Fortune 500 Companies.” International Business Times. N.p., 05 Dec. 2015. Web. 05 Feb. 2017.
  • “What Is Self-actualization? Definition and Meaning.” BusinessDictionary.com. N.p., n.d. Web. 05 Feb. 2017.

Bringing out the best- Playing it Google’s Way

Image result for google black

 

(https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0ahUKEwi4xJykqvrRAhVM82MKHZkvCEMQjRwIBw&url=http%3A%2F%2Fwww.techspot.com%2Fnews%2F64755-google-experiment-replaces-blue-links-black-text-do.html&bvm=bv.146094739,d.cGc&psig=AFQjCNFeGcMIHBS3ud0FP2PWiOGalZq1Fg&ust=1486431307732886)

It is not of much surprise that US-based software giant Google continues to top the charts for “World’s Best Multinational Workplaces”. Maintaining that position consecutively requires special efforts. With Google receiving continent wide applications for limited jobs, there has to be a force which is driving the applicants to apply and the present employees to perform at the best of their abilities and talents.

The California based company provides perks for employees such as unlimited sick leaves, onsite medical staff and a salon, increasing monetary benefits, massage programmes to relieve stress and many more. It allows employees to take frequent breaks to go to the gym or even play a volleyball match. Along with this, the company allows its employees to spend 20% of the work time doing things that interest them leading to innovative thinking. More importantly, the company due to these efforts gets the most productivity. Despite all the fun activities and pampering, Google constantly ensures that employees perform. The truth is that not only does work get done, but the staff usually surpass management expectations by delivering exemplary work.

I believe that it is a great method adopted by Google to keep its employees satisfied by ensuring that they all love coming to the workplace. It ensures that all its employees are motivated to carry out the tasks before the deadline. I am of the opinion that the motivation strategy adopted by the tech company has a lot to do in its success. The thinkers have greatly researched on motivational techniques which can increase productivity of individuals from different countries.

Having read a Google article before on social media, I could relate it to the Organizational Behaviour lecture on “Motivation and its methods”. We learned that motivation is not only restricted to monetary benefits but also achieved through organizational and team rewards. Employees on a whole, want to have an enriching experience in the workplace in order to work efficiently and effectively. They should constantly be motivated which, I believe Google is perfect at. Well, if someone needs to learn how to motivate employees, Google’s office is a perfect place to visit.

 

 

  • “The Google Way of Motivating Employees.” Cleverism. N.p., 06 Sept. 2016. Web. 05 Feb. 2017.
  • Http://www.ibtimes.co.uk/reporters/agamoni-ghosh. “Google Is the Best Company to Work For, Third Year in a Row.” International Business Times UK. N.p., 14 Oct. 2015. Web. 05 Feb. 2017.
  • D’Onfro, Jillian. “An Inside Look at Google’s Best Employee Perks.” Inc.com. Inc., 21 Sept. 2015. Web. 05 Feb. 2017.

Advertisements influence lives of many

Jug Suraiya’s blog “ The envy of all: The advertising industry would have us believe we do things only to make other people jealous “ discusses about the jealousy that forms in people towards each other. He takes an example of an advertisement that appeals them to go on picturesque locations just to envy their friends and not actually cherish the beauty of the place.

 

Image result for jealousy

(https://www.google.co.in/search?q=advertisements&biw=1366&bih=657&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjU4cDY_6TQAhUJ6GMKHf61Ce8Q_AUIBigB#tbm=isch&q=jealousy&imgrc=Gr0ETcbo1p8PhM%3A)

Advertisements are just a very small part to talk about in this entire scenario. In my opinion, social media rather than making us “social” makes us “more envious” towards others. Go to any social networking website such as Facebook or Instagram, you see your friends posting pictures of scenic locations and club parties. Most of the times, I believe, the viewer gets frustrated because of the fake realization of living the so called “ monotonous” life which is actually not true. The whole purpose of social media was to connect people from different parts of the world but lately we have seen that the focus has shifted a bit.

As learnt in class, the role of social media is to create awareness and not share fake and negative stuff. In my opinion, social media should build and not mar relationships. Respecting others’ feelings on the online platform is an integral part of social media ethics. I believe that advertisers tend to provide fallacious information and incorrect facts about products and services which fall in a very bad taste.

Mr. Jug Suraiya mentions in his blog that advertisements /social media have shifted from the sole purpose of their existence i.e. to provide useful information to which I fully agree. I find his blog informative as it caters to the daily life decisions that we make as consumers and citizens at large. Advertisements impact us strongly in today’s world. Thus I believe it is apt to write a blog related to this. In conclusion, advertisements cannot have taglines that affect people behavior in a negative manner. They certainly have a larger role of providing correct info and a strong sense of responsibility.

 

Citations

  • Forbes. Forbes Magazine, n.d. Web. 13 Nov. 2016
  • @TheNationalUAE. “Green with Envy: How Social Media Can Increase Jealousy | The National.” Green with Envy: How Social Media Can Increase Jealousy | The National. N.p., 23 Mar. 2016. Web. 13 Nov. 2016.
  • Beres, Damon. “Heavy Facebook Use Makes Some People Jealous And Depressed: Study.” The Huffington Post. TheHuffingtonPost.com, n.d. Web. 13 Nov. 2016.
  • Http://www.elevationsrtc.com/author/jjacques/. “Is Social Media Creating Teen Jealousy .” Elevations RTC. N.p., 21 July 2016. Web. 13 Nov. 2016.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

http://blogs.timesofindia.indiatimes.com/jugglebandhi/the-envy-of-all-the-advertising-industry-would-have-us-believe-we-do-things-only-to-make-other-people-jealous-%f0%9f%98%9c/

http://suitcaseentrepreneur.com/socialmedia/10-social-media-etiquette-dos-and-donts

http://www.forbes.com/sites/alicegwalton/2013/01/22/jealous-of-your-facebook-friends-why-social-media-makes-us-bitter/#698b37844c0d

Samsung-“I need a fresh start”

Cheryl Yip in her blog “The value of creating value” mentions the indispensability of relationships between a company and its customers and stakeholders.

Image result for apple iphone and galaxy note 7

(http://i-cdn.phonearena.com/images/reviews/197241-image/Samsung-Galaxy-Note-7-vs-Apple-iPhone-6s-Plus-002.jpg)

Samsung’s reputation in the market is not at its best. Reports suggest that Galaxy Note 7 phones caught fire and exploded due to leaky and faulty lithium batteries. The situation even worsened when passengers having the Note phones were asked to deboard their flights due to safety issues. There has been an upheaval in the financial market as share prices of Samsung have hit rock bottom. Even though the company offered  $100 to the affected customers, it is not of much use as the damage has already been done. This incident has led to the decrease in trust in consumers as they now fear purchasing Samsung phones in the anticipation that they might burn and explode again suddenly.

Having understood the impact or the consequences this will have on the customer segment , Samsung’s COO Tim Baxter has made a public apology expressing his deep concern for this unprecedented issue.

As learnt in class, it is very important for a company to maintain its relationship and loyalty with its customers.In my view , if it cannot create and maintain(which is even more crucial) trust among people , it will lose its business. Why do we see Apple at a commanding position in the market or Blackberry losing dominance in the phone industry? The answer to this is that both the companies are viewed differently because of the relationship standards they maintain with their customers. In my opinion , the underlying idea is to give it all when it comes to catering consumers. There should not be any room for discrepancy or complacency when it comes to meeting requirements of the customers.

In her blog post , Cheryl discusses the key determinants which help companies achieve goals quickly. They are value propositions , customer relationships and customer segments. I second this and would like to add that if Samsung had known that such incidents would seriously impact their customer segments, they would have taken extra care and precaution even with the minutest details of their product. The customers due to this negligence have surely been affected. In my view , even if public relations of Samsung does its level best to reassure public about the safety measures it adopts, it will be tremendously difficult to capture the former market position.  According to me, Samsung will have to work extra hours to establish trust back in people.

Citations

  • N.p., n.d. Web. <http://www.wsj.com/articles/samsungs-reputation-takes-a-hit-as-incidents-mount-1476136987>.
  • N.p., n.d. Web. <http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2016-10-11-US-TEC–Samsung-Smartphone%20Dependency/id-d5e6497b50834b7eb7901c79f174dcef>.
  • N.p., n.d. Web. <http://www.inc.com/john-brandon/why-the-samsung-galaxy-note-7-exploding-battery-problem-is-deeply-troubling.html>

 

 

 

 

 

DOVE – Adopting the path of social media

Ciel Chen’s blog “Online presence of businesses” depicts the advantages of doing business online and a study by Aberdeen Group that says that businesses which operate online have a larger financial turnover than those who do not.

                                                      source:www.adweek.com/files/imagecache/node-detail/news_article/dove-speak-beautiful-hed-2016.png

From showcasing the benefits of Dove soap bars in a conventional style to helping women rediscover their inner beauty and confidence, Dove has indeed come a long way. There have been massive changes in advertisements which show what exactly Dove is all about. “Ideas and opinions about body image are now fluidly shared every second through social feeds, and sometimes we do not fully realize the resounding impact of the words in even one post,” Jennifer Bremner, Dove’s Director of Marketing, said. “We can positively change the way future generations express themselves online.”

Dove along with Twitter has launched #speakbeautiful, a campaign which encourages women to step up and tweet about beauty in a positive way. This came as a response to various negative comments in relation to body shaming and women’s image.

As learnt in class, I believe the value proposition of the company through this campaign is to bring a revolution in the mindset of people to respect women and to not judge any woman on the basis of body and skin colour. The key activity of Dove in relation to this is to campaign as much as possible to make women more confident.

In his blog post, Ciel mentions that online presence of a business helps the business to grow which I agree with.It helps in creating a positive brand image, resulting in developing trust in consumers and increasing sales. In my opinion, Dove has been able to successfully foster the change . Firstly , they do not talk about anti aging processes and themes unlike other brands. This has instilled a sense of belongingness in women with the brand. Secondly , they emphasize on “real beauty” i.e. “inner beauty”. You never see Dove directly campaigning to use their products but they bring out through ads what people think and expect which creates consumer confidence leading to purchasing of their products. I believe that a great marketing strategy involves not directly mentioning the name and quality of the product but carrying it out in a way that connects people.

Had Dove not started this campaign, I think that they would not have enjoyed the current market position as they do now. Thus , the brand scores a perfect ten by leveraging social media.

 

Citations

  • N.p., n.d. Web. <https://www.google.co.in/search?q=dove+speak+beautiful&biw=1366&bih=657&source=lnms&tbm=isch&sa=X&sqi=2&ved=0ahUKEwiKy92Qpt7PAhUDS2MKHR5wAuYQ_AUIBygC#tbm=isch&q=dove+speak+beautiful+twitter&imgrc=FrysZjWlfrXwyM%3A>.
  • N.p., n.d. Web. <http://www.adweek.com/news/technology/dove-and-twitter-built-tool-measure-how-positive-or-negative-your-tweets-are-170165>.
  • N.p., n.d. Web. <http://www.huffingtonpost.com/2015/02/19/speakbeautiful-dove-social-media_n_6713960.html>.

 

Blackberry failure

Grey Skies for Blackberry  Image result for blackberry logo

The high flying giant faces downfall as it fails to innovate 

        By Yugaant Ahuja, October 2nd, 2016

Isn’t it astonishing that once a leading technological company valued at $83 billion in 2008 has been reduced to a meager $2.6 billion in 2016? Yes, this rapid turnaround has happened because Blackberry could not adapt itself with the changing times. They failed to identify the opportunities and threats that awaited the mobile market and continued to live in a bubble.

There are many reasons which have led to their failure in the market. The rise of IPhone, Google Android and touchscreen phones only aggravated the situation for Blackberry. They were still keen on producing QWERTY keypads and operating on blackberry messenger which provided relatively limited applications. Their entire focus of generating revenue only from the administrative sector such as IT due to excellent security back up prevented them to concentrate on customer relationships. While Google and Apple still continue to upgrade their devices and operating systems, Blackberry persisted with its obsolete playbook and blackberry 10. Even Priv, the latest blackberry phone which runs on Android did not bring glory to the company because of its hackneyed design and an unoriginal slit keyboard.

The once leading mobile company could have avoided the situation had they been in sync with their competitors who constantly developed new products in line with the changing market. They should have been more willing to accept alterations in their handsets. It is understood that that the company’s unique selling point was the QWERTY keypad but this does not limit them to launch touch screen mobile phones as well. They kept the launch on hold and as a result could not exploit the market due to emergence of Apple and Google Android. They could have stood way ahead of others and dominated had they launched touchscreen mobiles earlier.

Another major step to be taken was to introduce different features which mattered more to a larger audience. Blackberry provided high security on official emails which wasn’t any good to majority of consumers. They should have added new applications such as maps and a game center that would have strengthened their customer relationships and base.

Blackberry should have advertised rigorously the Priv mobile handset it launched in October 2015.This was indispensable as it was the company’s comeback in the market which was flooded with popular phones like IPhones and Samsung Galaxys. They should have offered schemes and discounts on the product even with low profits as a comeback move. Blackberry on the other hand did not leverage the market and fell to rock bottom and near extinction. They are themselves responsible for their diminishing performance.

CITATIONS

Gustin, Sam. “The Fatal Mistake That Doomed BlackBerry | TIME.com.” Time. Time, n.d. Web. 30 Sept. 2016. <http://business.time.com/2013/09/24/the-fatal-mistake-that-doomed-blackberry/>.

Arthur, Charles. “Why BlackBerry Failed | Charles Arthur.” The Guardian. Guardian News and Media, 05 Nov. 2013. Web. 30 Sept. 2016. <https://www.theguardian.com/commentisfree/2013/nov/05/why-blackberry-failed>.

N.p., n.d. Web. <https://librewiki.net/wiki/%ED%8C%8C%EC%9D%BC:Blackberry_Logo_without_wordmark.svg>.