Apple’s Mantra: Focus on Diversity

 

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https://techstunt.com/wp-content/uploads/2017/02/apple-icon-apple.jpg

Apple in recent years have had an advantage over other companies in the Silicon Valley such as Google and Facebook Inc. There exists many factors for this continual accomplishment. According to me, it is the diversity that brings about a lot of difference in the performance and global sustenance of Apple. Apple has ensured to recruit the best people from every section of the society. Be it a performance oriented minority group or a technically effective majority group, the Tim Cook led company has had a great dominance and preference among future employees.

Apple’s workforce consists of Asians, Hispanics, and Whites etc. It includes a pool of retail employees that Google and Facebook, unfortunately, do not possess. In addition to this, Apple’s global workforce consists about half of women which helps the company to grow at an exponential rate.

Jesse Jackson, who confronted Apple Chief Executive Tim Cook in 2014 applauds and says, “They are clearly setting the pace, making measurable progress for three consecutive years. They’ve acted with intention, not just aspiration. So in 2017, it has been clearly identified that decisions taken by Apple have demonstrated extremely positive results.

As learnt in class, diversity determines the extent to which an organization develops and progresses in the long run. In Michell Lau’s blog, the blogger begins by clearly expressing her opinion as “Diversity is not just a number “which I fully support. I believe that if the organization is not willing to bring variety of individuals in the work place, it cannot grow at any cost. In this 21st century, it is almost impossible to neglect the opportunities a diverse workplace offers. Thus, every company wants to encash these opportunities by bringing in diversity.

Citations

  • Todd, Deborah M. “Apple Reports Progress in Workforce Diversity.” Reuters. Thomson Reuters, 03 Aug. 2016. Web. 02 Apr. 2017.
  • Reuters. “Apple Reports Improving Racial and Gender Diversity among Employees.” The Guardian. Guardian News and Media, 03 Aug. 2016. Web. 02 Apr. 2017.

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