A blog for exploring business
drblogIt has been awhile but I will soon be taking part in an exciting journey overseas and want to be able to share the experience! I am going on exchange to the University of Glasgow in Scotland come the fall and I am thrilled! As of tonight I have booked my flight and […]
Leading up to the Vancouver 2010 Olympic Games, Lululemon was upset to not be granted the position of the olympic clothing sponsor for the games. Although disappointed, Lulu made a strong statement about the situation by printing clothing with the quote “Cool Sporting Event That Takes Place in British Columbia Between 2009 & 2011 Edition” […]
When companies are looking to market a new product, they aren’t just only looking at the industry but also consumer behaviour as well. If you think of a consumer market as a pizza you have different sizes of slices and flavours of pizza. For instance, these pizzas can be represented as age, gender, or a […]
With the online market place booming, many businesses are turning to online stores where companies can deal with each individual customer directly. This process avoids the traditional distribution channels, which calls for an intermediate, and therefore cuts out the middleman. Shipping through parcel companies can eat into many businesses costs and therefore many companies start […]
Two brothers in BC have taken the ski hill experience to a new level. Starting with the original purpose to enable their mother to hit the slopes and watch her grandchildren ski, Paul and Geogia invented the sno-limo, which resembles a dog sled. This invention allows non-skiers to enjoy the joys and scenic view of […]
Social entrepreneurs are people who recognize a social problem and use entrepreneurial principles to organize, create and manage a venture to achieve social change. Jamie Oliver, a TV chef from the UK, is a prime explain of a modern day social entrepreneur who is campaigning to improve children’s diet at school, as well as train […]
A green entrepreneurial company that has revolutionized consumers’ views towards garbage is a company in Trenton, New Jersey called Terracycle. Founded by Tom Szaky, CEO, in 2001 the company’s goal is to inform the world that there are many opportunities for garbage; the landfill isn’t the only option. Terracycle accomplishes its goal by turning unrecyclables […]
On October 13th, Apple Inc. shares traded above US$300 for the first time in company history. This rise has brought attention to many analysts who are trying to predict the price target, the projected price level, as Apple continues to expand its market share on the financial market. This growth has been as a result […]
After four years of feuding between the real estate industry and the Canadian Real Estate Association (CREA), over the ways in which Canadians buy and sell their homes, the Competition Bureau has helped to establish a consent agreement that allows buyers and sellers to chose what services they want from their real estate agents. Previously […]
Over the past few years the economy has faced downturn due to corporation collapses and environmental disasters. Marketers have been faced with the challenge of keeping consumers purchasing goods with rises in economic uncertainty, many of which can be categorized into 10 top trends for 2010. Apple is a great example of a company who […]