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Author Archives: meganbernard
The Music Industry: Still Kicking?
Most people don’t buy their music, they download it illegally through sites like uTorrentand Frostwire. This is bad news for the music industry and has caused labels and artists to get creative. Laura MacDonald recently wrote a blog entry entitled Mylo Xyloto meets You-Tube whereshe … Continue reading
Posted in Uncategorized
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Huggies Jean Diapers: Fashion for Every Age
My favorite ad, hands down is the ad for Huggies Jean Diapers. Normal ads for diapers contain the same story: blue liquid being poured onto a diaper to show how absorbent said diaper is. This commercial and others done by Huggies are effective because they … Continue reading
Posted in Business Giants, Marketing, Uncategorized
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Google+: The Rise and Fall
In response to Elaine Cheung’s blog post on: Business Profiles on Google+ Elaine recently wrote that it has become difficult for brands to stand out on Facebook and Twitter, and that they should use Google+ to target their viewers. I … Continue reading
Posted in Business Giants, Marketing, Social Networking
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Maybe Some Pudding Will Cheer You Up
Recently, Adweek.com (a marketing news website) posted an interesting article about Jeffrey Dachis who has created “a database which analyzes, rates, and ranks the social media activities of 20,000 companies and 26,000 brands”. The idea is that this index can become useful to brands by … Continue reading
Posted in Brand Strength, Business Giants
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People for Good: A Small Message, A Big Response
Many of you might have noticed some blunt TV ads by People for Good, a not for profit organization (“rest assured, we’re not asking for money, we just want you to donate a little generosity”), created by Mark Sherman and … Continue reading
Posted in Not for Profit Marketing
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What I Have Learned About Myself in Comm 299
After taking Comm 299, I’ve learned how to speak in front of crowds; network; target my resume/cover letter and cold call possible employers. But what have I learned about myself? In my first semester at Sauder, and in Comm 299, … Continue reading
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The Greatest Lesson I Have Learned from Someone Else
The greatest lesson I have ever learned comes from my mother. And that great lesson is: never be afraid to stand up to someone. If you allow people to walk all over you (especially in the business world) then you won’t get … Continue reading
Posted in Uncategorized
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Outsourcing: Cost Efficient or Culture Damaging?
In the world of business, cutting costs in order to increase profits is all that matters. In order to decerease costs, many companies are shipping their jobs overseas to take advantage of cheap labour (due to countries like China and … Continue reading
Posted in Business Giants, Ethics
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Can You Trust the Banks Anymore?
After the recent financial crisis, which was caused by banks handing out mortgages to anyone (due to misplaced employee incentives) even if they could not pay it back, can you trust the banks anymore? How does the bank work? Banks … Continue reading
Posted in Government
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Supply Chain: Fashion Experts Forever 21
It seems that Zara is not the only one with a fast turnover rate in the world of fashion. New competitor Forever 21 has mastered the art of the supply chain. Forever 21 has a high turnover rate, which they … Continue reading
Posted in Supply Chain
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