Posted in Uncategorized on Apr 8th, 2013 No Comments »
This marketing course has changed my previous impressions about marketing and opened up a brand new world to me. Before, I believe marketing is only about branding and various ways of promoting a product/service. However, throughout the course and the completion of the marketing plan assignment, I found that there are many deeper concepts in […]
Posted in Uncategorized on Mar 22nd, 2013 No Comments »
All the advertisements we see today has been “retouched” by using Photoshop or some other tools, which is an open “secret” in all industries. But how will this phenomenon affect consumers? Is it ethical to present an “unrealistic” image to consumers? An article from Globe and Mail, written by Susan Krashinsky, tried to find out […]
Posted in Uncategorized on Mar 13th, 2013 No Comments »
After reading a post from Melody Han’s blog, I would like to elaborate on it. The original blog post, written by Jeff Beer, looked at the difference between a consumer and a shopper based on several research results. Melody emphasized on how marketing research can help marketers advertise their products. I would like to go […]
Posted in Uncategorized on Feb 20th, 2013 No Comments »
An interesting blog post, “Playing Chicken with your Customers” by Shelley McQuade, described two scenarios that reflected the importance of understanding consumer behaviours. In the first scenario, two customers have an item in hand ready to purchase and trying to find an additional item. After wandering through many aisles, they still could not find the […]
Posted in Uncategorized on Feb 4th, 2013 No Comments »
This morning, an article called “The best ads of 2012 (picked by those in the know)” caught my eyes. After I watched all 8 of the presented videos, I would like to share one of them, which I found to be very creative and interesting, and discuss how this ad affects my attitudes in 3 […]
Posted in Uncategorized on Jan 19th, 2013 1 Comment »
An interesting article from Marketing Week addressed several ethical issues in the marketing industry in 2012. These include: sexism in marketing, gender marketing, tax avoidance, badly behaved celebrity ambassadors and social gambling. Companies such as Supermarket Asda, Morrisons and Barclaycard were surprisingly accused of sexism in their campaigns. Supermarket Asda’s advertisement of focusing on mother’s […]
Posted in Uncategorized on Nov 24th, 2011 No Comments »
The Brazilian government blamed Chevron for the Frade Spill on November 8th, and suspended Chevron’s drilling rights on November 23rd until Chevron apologized and clarified the cause for the incident. In additional to apologies, Chevron has also been fined $28 million by Brazil’s environmental agency. Chevron took full charge to provide solutions for the spill. […]
Posted in Uncategorized on Nov 21st, 2011 No Comments »
After reading from Chloe Kim’s blog about mass customization, it gives me many insights on this new strategy of business. Referring to the original blog, there are two main points about customization: Multiple market within Reduce cost with flexibility The first point indicated a new way to view and understand customer behavior – as multiple […]
Posted in Uncategorized on Nov 9th, 2011 No Comments »
Before starting her entrepreneurship, Vera Wang was a senior editor for Vogue for sixteen years and worked for Ralph Lauren for two years. In 1990, she opened her own design salon and started her own label in 1994. Her trademark bridal gowns were worn by many well-known public figures and celebrities. Vera Wang later expanded […]
Posted in Uncategorized on Oct 30th, 2011 No Comments »
Just as we discussed last week during class, businesses are now focusing more on “creating a social dimension to their value proposition” and their social responsibilities. Therefore, more and more eco-products start to dominate the market. The Nissan LEAF is a zero-emission, all-electric vehicle newly developed by Nissan. According to Kevin Mio’s article, his two-day test […]