In Debbie Pai’s blog regarding excessive amounts of photoshop used in advertising cosmetic products, I agree with her that businesses should not use any type of editing to exaggerate the effects of mascara just to attract consumers. When one company starts, another company follows. I don’t understand why companies cannot accept the product that they have created. If their product does not match the level of other products, it doesn’t mean they should fake and photoshop what they wish their products look like.
By doing this, I feel companies are lying to their consumers indirectly. Deceiving the consumers will not do the company any good, instead, when they realize the effects are not shown the same on themselves compared to those in advertisements, it is likely they will switch to another product of a different company. Would it be fair if photoshop was banned in developing advertisements for the selling of cosmetic products?
Sources:
http://dezignus.com/wp-content/uploads/2008/03/photoshop-makeup3.jpg