Genius IKEA campaign

During March and December 2010, IKEA came up with a genious advertising strategy. They brought the living space to the people of Paris by transforming bus shelters and sub platforms into living rooms. I think this is a good example of promotion in the marketing mix (4 P’s).

Product – IKEA’s business idea is to “create a better everyday life for the many people”, adding value with the variety of product styles

Price – low price so many people can afford it

Place – IKEA furniture can be purchased at their store or conveniently online

Promotion – because of the high traffic area at the bus shelters and sub platform, this campaign allows manyyy people to try out the couches; creating a “better everyday life” for the people waiting to take public transportation; this is a very smart idea because these are the people that IKEA want as consumers