February 2011 – Anne Cheng's Blog

Hey guys! So I guess this is a timely matter. So hopefully you see this post soon~

Microsoft has a free app called Microsoft OneNote for the iPhone, iTouch, (and iPad, according to iTunes). GO DOWNLOAD IT NOW!

Have you ever made a ‘To-Do List’ on your iPhone using that default Notepad? and it sucks because you can’t put checkmarks or do much with it…. not that I always follow my lists, but just sayin’. Here’s a preview of what OneNote looks has to offer.

iPhone Screenshot 5 Screenshots taken from iTunes and iFans blog [OneNote Makes its Way to iOS].

Jonathan Kizer, who blogged about OneNote on iFans, stated that “OneNote is now on iOS, and it’s… well, it’s OK”. Microsoft worked with OneNote to develop this app for 18-24months. Despite that time at work, Kizer voiced that it is “pretty disappointing” that the resolutions of the app were not up to par. But on the happy note, “the app functions well… and will definately make users of OneNote on the PC happy”.

P.S. I am having troubles finding it on the Apps Store, so I haven’t gotten a chance to try it 🙁 So help me out and tell me if you have found and downloaded it! I don’t want to miss out on the free app!!

Recently, I purchased a gaming mouse for my friend who just started gaming. I went to Memory Express with my boyfriend and we walked to the mouse aisle. I just followed him since he knew what he was looking for. As for me, I had no idea there were such things as gaming mice; I thought all mice were the same!

I was looking at recent posts and found Justin Ko’s “Razar — A Mischief of Mice”. https://blogs.ubc.ca/justinko/2011/02/02/razer-a-mischief-of-mice/

Taken from Justin Ko’s “Razar — A Mischief of Mice” blog post.

Razar, was exactly the brand of gaming mouse I purchased for that friend. Justin’s post talks about how the BCG Matrix applied to Razar with its different types of mice belonging to stars, cash cows, question marks, or dogs. This got me thinking.

If technology is increasing at this rapid pace, does that mean that the products in Razar’s BCG Matrix are moving around it at a similar pace?

I think that is the case because technological devices such as laptops, mice, cameras, TV’s, etc. will not always remain as stars (high market growth and high relative share). More advance technology will be introduced and the stars products will no longer have the high market growth. Eventually, the question marks will shift to become stars as the company realizes the high market growth and invests more money into that product. The cash cows may become question marks if the money invested in the product and its marketing are effective. And the dogs will shift out of the matrix.

Like how the sales associate explained the different types of Razar mouse to us, he told us a comparison of the 4 different Razar mice available. The evaluation criteria included wireless, speed and sensitivity, shape, and price. The one we eventually bought was the one that was not the star (b/c that was the most expensive one), nor was it the oldest version (b/c its technological specs were the least developed). We bought one of the ones inbetween, which was probably the question mark.