Catching up with technology

Recently, I purchased a gaming mouse for my friend who just started gaming. I went to Memory Express with my boyfriend and we walked to the mouse aisle. I just followed him since he knew what he was looking for. As for me, I had no idea there were such things as gaming mice; I thought all mice were the same!

I was looking at recent posts and found Justin Ko’s “Razar — A Mischief of Mice”. https://blogs.ubc.ca/justinko/2011/02/02/razer-a-mischief-of-mice/

Taken from Justin Ko’s “Razar — A Mischief of Mice” blog post.

Razar, was exactly the brand of gaming mouse I purchased for that friend. Justin’s post talks about how the BCG Matrix applied to Razar with its different types of mice belonging to stars, cash cows, question marks, or dogs. This got me thinking.

If technology is increasing at this rapid pace, does that mean that the products in Razar’s BCG Matrix are moving around it at a similar pace?

I think that is the case because technological devices such as laptops, mice, cameras, TV’s, etc. will not always remain as stars (high market growth and high relative share). More advance technology will be introduced and the stars products will no longer have the high market growth. Eventually, the question marks will shift to become stars as the company realizes the high market growth and invests more money into that product. The cash cows may become question marks if the money invested in the product and its marketing are effective. And the dogs will shift out of the matrix.

Like how the sales associate explained the different types of Razar mouse to us, he told us a comparison of the 4 different Razar mice available. The evaluation criteria included wireless, speed and sensitivity, shape, and price. The one we eventually bought was the one that was not the star (b/c that was the most expensive one), nor was it the oldest version (b/c its technological specs were the least developed). We bought one of the ones inbetween, which was probably the question mark.