McDonald’s has recently added a new item to their menu that claims to provide forever lasting love: a McWedding. As the name hints, it’s a wedding service. How this peculiar, yet innovative idea came about was that people have said that they’ve met at McDonalds, dated there, and now they want to get married there. Hence McDonald’s took advantage of this business opportunity and launched this service. The McWedding is, however, only available at three restaurants in Hong Kong. It will begin next year and reservations have already been accepted commencing last week.
McDonald’s proposal of a “McWedding” is clearly a strategy rather than a tactic. It holds an effective stance in expanding its current business by branching out to services. I believe McDonalds chose a strategic market to offer this service. For many young couples in Hong Kong, weddings are a financial burden to them as traditional Chinese weddings are very expensive. Thus, this provides a more affordable option for many couples. McDonald’s strategy is heading onto a bright expansion. Although the service begins next year, people have already begun making reservations. It is pretty clear that the McWedding may successfully go global in the long term.
Source:
The Vancouver Sun: McDonald’s to host “McWeddings” in Hong Kong